How to Prepare For a Cookieless Future: An Ultimate Guide For Marketers
Learn how to prepare for a cookieless future. Find out how to collect first-party data, stay transparent, and adapt to new ad methods.
What Is First Party Data (And How to Use It to Grow Your Ecommerce Store)?
First-party data is the lifeblood of personalized marketing. Why and how to use it? Read this article to find out.
CPM: Understanding Cost Per Mille in Digital Advertising
When utilized strategically and alongside other KPIs, CPM can be an efficient model for raising brand awareness and managing budgets.
Google Performance Max – Everything You Need to Know
Google Performance Max is the latest campaign type that uses AI to improve performance across all channels. Find out how to use it properly.
Google Ads For Small Business: Do They Work In 2024?
Running Google ads for small business can be a daunting task with a limited budget. Read this article to find out if it’s worth it.
The A-Z Guide To Facebook Custom Audiences
Facebook custom audiences are a powerful way to increase your audience sample and allow pinpoint accuracy in targeting. Learn how to use them.