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DTC Unit Economics Guide: The Numbers You Need to Scale Profitably

DTC Unit Economics Guide: The Numbers You Need to Scale Profitably

by Jack Paxton | eCommerce, Facebook Ads, Google Ads, Optimization, Tools, Tracking | 0 comments

TL;DRProfitable DTC scaling requires understanding five core unit economics metrics: CAC, LTV, gross margin, contribution margin, and payback period. The critical ratio is LTV:CAC — anything below 3:1 on a 12-month basis signals a broken acquisition or retention...
Google Smart Bidding: Expert Takes to Boost Your Campaigns

Google Smart Bidding: Expert Takes to Boost Your Campaigns

by Jack Paxton | Google Ads, Optimization, Stategies, Tools, Tutorials | 0 comments

Google Smart Bidding helps us avoid manual and time-consuming optimizations and leverage the power of AI. Here’s how and when to use it.

Facebook Automated Rules: How To Use Them and Our 8 Top Rules

Facebook Automated Rules: How To Use Them and Our 8 Top Rules

by Jack Paxton | Customer Acquisition, Facebook Ads, Optimization, Stategies, Tools, Tutorials | 0 comments

Automated rules open up new possibilities for effortlessly optimizing social ad campaigns. Here’s how to use them.

Advantage+ Shopping Campaigns: Your Complete Guide 2024

Advantage+ Shopping Campaigns: Your Complete Guide 2024

by Jack Paxton | Case Study, Customer Acquisition, eCommerce, Facebook Ads, Instagram Ads, Optimization, Shopify, Stategies | 1 comment

Facebook Advantage Plus shopping campaigns can help you streamline your campaign set up and boost your results. Here’s how to use it.

15+ Tips to Increase Shopify Conversion Rate

15+ Tips to Increase Shopify Conversion Rate

by Jack Paxton | Customer Acquisition, eCommerce, Lead Generation, Optimization, Retention, Shopify, Stategies | 0 comments

No conversions, no revenue. Find out 15+ ways how to increase Shopify conversion rate which will help your store grow.

Negative Keywords for Google Ads — Guide and Cheat Sheet With Examples

Negative Keywords for Google Ads — Guide and Cheat Sheet With Examples

by Jack Paxton | Customer Acquisition, Google Ads, Optimization, Tutorials | 2 comments

Negative keywords are a powerful way to keep your ads focused on relevant, high-performing search terms. Avoid wasting money on irrelevant traffic by selecting the words that are most likely to trigger your ads.

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