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Shopify vs Shopify Plus: When to Upgrade (And When to Wait)

Shopify vs Shopify Plus: When to Upgrade (And When to Wait)

by Jack Paxton | Customer Acquisition, eCommerce, Shopify | 0 comments

TL;DRShopify Plus makes sense at $1M+ in annual revenue when you're hitting the walls of standard Shopify — specifically around checkout customization, automation workflows, wholesale/B2B needs, or multi-store management. At $2,300/month minimum, the upgrade pays...
How to Set Up Facebook Ads for Shopify Store

How to Set Up Facebook Ads for Shopify Store

by Jack Paxton | Customer Acquisition, eCommerce, Facebook Ads, Shopify | 0 comments

A guide that should help you set up Facebook ads on Shopify and help you run ads directly through your store.

How to Track Shopify AOV (Average Order Value)

How to Track Shopify AOV (Average Order Value)

by Jack Paxton | eCommerce, Shopify | 0 comments

Tips to track and improve Shopify’s average order value and learn how to increase your revenue without more traffic or sales.

What Metrics Should I Track in Shopify Analytics?

What Metrics Should I Track in Shopify Analytics?

by Jack Paxton | Customer Acquisition, eCommerce, Shopify, Tutorials | 0 comments

TL;DRThe Shopify Analytics metrics that actually predict store health are total sales, conversion rate, AOV, returning customer rate, and customer acquisition cost by channel — not vanity metrics like sessions or page views. Tracking the right 5–7 metrics in a weekly...
How to Sync Your Shopify and Amazon Inventory In 2026

How to Sync Your Shopify and Amazon Inventory In 2026

by Jack Paxton | Customer Acquisition, eCommerce, Shopify | 0 comments

Learn how to sync your Shopify and Amazon inventory and relieve yourself of unnecessary inventory management troubles.

How to Build an SMS List for Your Shopify Store?

How to Build an SMS List for Your Shopify Store?

by Jack Paxton | Customer Acquisition, Lead Generation, Shopify | 0 comments

Learn the best methods to build SMS list for your Shopify store, acquire new leads and send messages to where your audience actually opens.

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