by Jack Paxton | eCommerce, Tutorials |
TL;DRA good eCommerce CPC is $0.50–$2.00 on Google Shopping and $0.50–$1.50 on Meta for most product categories — but the number that matters is your CPC relative to your conversion rate and margin. This guide breaks down 2026 benchmarks by platform, category, and ad...
by Jack Paxton | Customer Acquisition, eCommerce, Shopify, Tutorials |
TL;DRThe Shopify Analytics metrics that actually predict store health are total sales, conversion rate, AOV, returning customer rate, and customer acquisition cost by channel — not vanity metrics like sessions or page views. Tracking the right 5–7 metrics in a weekly...
by Jack Paxton | Customer Acquisition, eCommerce, Tutorials |
TL;DREcommerce conversion rate optimization (CRO) is the highest-leverage growth lever most DTC brands underinvest in — a 1% lift in conversion rate has the same revenue impact as a 50% increase in traffic, at a fraction of the cost. The 11 proven strategies in this...
by Jack Paxton | Stategies, Tutorials |
TL;DRThe 10 red flags of a bad marketing agency share a common theme: opacity. Bad agencies obscure results, lock you into unfavorable contracts, take credit for organic growth they didn't cause, and resist the reporting clarity that would reveal their...
by Jack Paxton | Customer Acquisition, eCommerce, Tutorials |
TL;DRAutomotive accessory brands face a uniquely challenging ad environment—the US has 860 vehicles per 1,000 inhabitants, but purchase decisions are highly specification-driven (year/make/model fitment), brand-fragmented, and split between Amazon and DTC channels....
by Jack Paxton | Customer Acquisition, eCommerce, Tutorials |
TL;DRSustainable ecommerce growth requires eight coordinated tactics: optimizing paid acquisition channels, building owned email/SMS lists, improving conversion rate, increasing average order value, extending customer lifetime value, expanding to new channels,...
