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How to Increase Average Order Value Without Killing Margin

How to Increase Average Order Value Without Killing Margin

by Jack Paxton | eCommerce, Optimization | 0 comments

Increase average order value without gutting margin: threshold math off your modal order, full-price bundles and post-purchase upsells for DTC.

Ecommerce Customer Retention: The 90-Day Guide

Ecommerce Customer Retention: The 90-Day Guide

by Jack Paxton | eCommerce, Retention | 0 comments

Ecommerce customer retention rebuilt around the 90-day second-order window: real DTC benchmarks by vertical, the flows that pay, and the one metric to grade on.

DTC Unit Economics Guide: The Numbers You Need to Scale Profitably

DTC Unit Economics Guide: The Numbers You Need to Scale Profitably

by Jack Paxton | eCommerce, Facebook Ads, Google Ads, Optimization, Tools, Tracking | 0 comments

TL;DR Profitable DTC scaling requires understanding five core unit economics metrics: CAC, LTV, gross margin, contribution margin, and payback period. The critical ratio is LTV:CAC — anything below 3:1 on a 12-month basis signals a broken acquisition or retention...
Klaviyo Segmentation Strategies for Ecommerce: 6 Tactics That Drive Real Revenue

Klaviyo Segmentation Strategies for Ecommerce: 6 Tactics That Drive Real Revenue

by Jack Paxton | Customer Acquisition, Email Marketing, Retention, Stategies | 0 comments

Learn the best segmentation strategies for ecommerce that you can implement and increase your sales right away.

How to Build an SMS List for Your Shopify Store?

How to Build an SMS List for Your Shopify Store?

by Jack Paxton | Customer Acquisition, Lead Generation, Shopify | 0 comments

Learn the best methods to build SMS list for your Shopify store, acquire new leads and send messages to where your audience actually opens.

10 Red Flags Of a Bad Marketing Agency: Your Budget-Saving Guide

10 Red Flags Of a Bad Marketing Agency: Your Budget-Saving Guide

by Jack Paxton | Stategies, Tutorials | 0 comments

TL;DR The 10 red flags of a bad marketing agency share a common theme: opacity. Bad agencies obscure results, lock you into unfavorable contracts, take credit for organic growth they didn’t cause, and resist the reporting clarity that would reveal their...
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