Every day, roughly 7 out of 10 shoppers add products to their cart and leave without buying. According to Baymard Institute's analysis of 50 studies, the average cart abandonment rate sits at 70.19%, and that number climbs to 80% on mobile. For a DTC brand doing...
Here's the truth most "comparison" articles won't tell you: upgrading to Shopify Plus before you're ready is one of the most expensive mistakes a growing eCommerce brand can make. And staying on standard Shopify too long? That'll cost you too. Just differently. The...
Klaviyo powers email and SMS for over 183,000 eCommerce brands — but installing the platform is the easy part. Getting it to drive 30–40% of your total revenue? That takes a team that lives inside the platform every day. That's why the best eCommerce brands don't...
Most ecommerce founders ask this question at the wrong time — either way too early, before they have enough data to give an agency anything to work with, or way too late, after they've already burned months trying to figure out paid ads on their own. The decision...
You've crossed $500K in annual revenue. That's real traction. Most ecommerce brands never get there. But the jump from $500K to $1M isn't just about doing more of the same. It requires a different operating model, a more disciplined marketing stack, and honest answers...
You might think you have a budget problem, but most of the time it's actually an allocation problem. You're spending money, but it's not in the right places, at the right time, or with the right expectations. The average ecommerce brand should reinvest 10–20% of gross...
Most ecommerce brands are still treating SMS like a discount cannon, blasting 20%-off codes to their entire list and wondering why unsubscribe rates keep climbing. Meanwhile, the brands doing SMS right are seeing 25-45x ROI, with automated texts generating nearly 5x...
Here's a number that should terrify every DTC founder: the average eCommerce brand has an 8.8% net margin. Out of every $75 in revenue, just $6.59 reaches the bottom line. That's assuming no discounts, no free gifts, and no customer service costs on the order. Throw...
Learn the best segmentation strategies for ecommerce that you can implement and increase your sales right away.
Running ads as a wholesale brand feels like a smart move. The results usually say otherwise. Here’s the structural reason why and the fix that actually changes the math.
You’ve spent years building wholesale. Here’s how to build the D2C business around it without blowing up the distribution you already have.
Wholesale feels like a business. But is it building one? Here’s the honest math and the strategic shift that changes everything.
TGM has spent more than $300 Million across social & search advertising platforms. Let us help grow your business using the best, performance-based customer acquisition strategies.
