When utilized strategically and alongside other KPIs, CPM can be an efficient model for raising brand awareness and managing budgets.
Google Performance Max is the latest campaign type that uses AI to improve performance across all channels. Find out how to use it properly.
Running Google ads for small business can be a daunting task with a limited budget. Read this article to find out if it’s worth it.
Facebook custom audiences are a powerful way to increase your audience sample and allow pinpoint accuracy in targeting. Learn how to use them.
Learn why Facebook is still the best advertising platform and how to profitably run Facebook ads for ecommerce in this guide.
If you want to stay on top of your ad performance you need to understand Facebook attribution window and how it impacts your tracking.