The most important measurement question in digital advertising right now has an uncomfortable answer. Here’s the full picture: what you can track, what you can’t, and how smart teams are building around the gap.
The pilot is live, but it’s not open to everyone yet. Can you run ChatGPT ads, what it costs, what’s off-limits, and when the rest of us can get access.
OpenAI began testing ads on February 9, 2026. Here’s a plain-language breakdown of the mechanics, the audience, and what it means for your campaigns.