by Jack Paxton | Customer Acquisition, Lead Generation, Optimization, Shopify, Stategies |
TL;DR The most impactful Shopify hacks are free or low-cost optimizations—like adding upsell blocks to product pages, enabling sticky add-to-cart buttons, and setting up abandoned cart flows—that reliably add 10–25% to revenue without touching your ad budget. Most...
by Jack Paxton | Customer Acquisition, Facebook Ads, Optimization, Stategies, Tracking, Tutorials |
Facebook custom audiences are a powerful way to increase your audience sample and allow pinpoint accuracy in targeting. Learn how to use them.
by Jack Paxton | Customer Acquisition, eCommerce, Facebook Ads, Optimization, Shopify, Tracking |
If you want to stay on top of your ad performance you need to understand Facebook attribution window and how it impacts your tracking.
by Jack Paxton | Customer Acquisition, Facebook Ads, Optimization, Stategies, Tutorials |
A detailed guide on how to use Facebook dark posts to improve the ROAS of your Facebook ads. Screenshots and a video guide by a digital marketing agency!
by Jack Paxton | Customer Acquisition, Facebook Ads, Optimization |
TL;DR The best Facebook ads pair a clear single offer with visuals that stop the scroll in under 3 seconds—brands that follow proven creative do's and don'ts consistently see 2–4× better click-through rates. Avoid common mistakes like too much text, vague...
