10 Best Shopify Themes For Your Online Store

So you want a profitable online store with an immense user experience? 

Some may think you’d need to be savvy in a couple of fields or have a team of experts to take care of everything.

Well, they’d be right if it not for Shopify themes! 

Shopify themes allow you to apply styled design to your e-commerce and help your business be more interesting.

So, which one should you choose?

Brace yourself, as we’ve picked 10 best Shopify themes to help you improve your store’s design and user experience. Right now, you are the customer!

What is a Shopify theme?

A Shopify theme allows you to define how your online store will look and how it will offer your products. No need for coding or hiring a developer: it’s your design autonomy as a Shopify merchant.

It doesn’t matter how big your business is or how many products you’re offering: an accurate Shopify theme delivers an excellent user experience, which leads to a more profitable business.

They come in free or premium (paid) versions. But that’s not the only factor that will influence your decision.

How to choose a Shopify theme?

To choose your Shopify theme, you should take into consideration some decision factors like: 

  • The products category
  • The catalog size  
  • Specific features needed
  • Competitor’s themes
  • What’s the budget
  • How big your team is
  • Can you technically handle your online store?
Choosing a Shopify Theme choice is subjective. Gather some data and make the best choice.

By giving these some thought, you can determine what type of theme is best for your online store.

Free Shopify themes or Premium Shopify themes?

Free Shopify themes are a less expensive way to guarantee that your online store will have the best design and user experience. They’re usually more basic and serve smaller businesses or merchants that are initiating and are still trying to feel the better path to follow.

Now, if you’re thinking of bolder designs and more diverse and responsive options, Premium Shopify themes are paid ones usually chosen by e-commerce owners with a larger stock of products and/or more specific needs.

Shopify theme: template or custom?

A template is easier to put your e-commerce up without worrying about specificities or touching code.

Now, if you want to make your online store more personalized and accurate to your brand, you may want to customize it.

If you choose a Shopify Theme template

By choosing to start with a template, you only have to edit the content, upload CSV files of products, customize sections if you want, and you’re good to go.

The template can be a little limiting, but it’s a perfect choice if you are starting or don’t have a well-established randing yet.

If you choose a custom Shopify Theme

On the other hand, a custom Shopify theme allows you to include branding elements, more features, and functionalities.

As you customize your online store, it can support more products, categories, etc. With all these changes, will you need a developer? Not necessarily.

Shopify Themes Liquid

If you’re choosing to customize your theme, Liquid is a concept you should be aware of.

Created by Shopify for specific themes, it is an open-source coding language that acts like a bridge between an HTML file and a data source.

That means that users that don’t know how to code can use it to manipulate and customize the back-end of their online stores.

Shopify Online Store 2.0: create and customize your online store

If you’re building or refreshing your e-commerce, you should get ahold of the innovations in Shopify. 

Launched in 2021, Online Store 2.0 gives you, the merchant, the freedom of building new page templates, storefronts, and adding apps to specific parts of your online business. Full control over your user’s experience on your website.

By using Shopify Online Store 2.0, you also get new features and capabilities, focusing on best-practice development. Themes are supposed to be 35% faster than the current default themes in Shopify.

And the main improvement is being able to add, remove, and re-arrange sections throughout the entire site, whilst on original Shopify themes that were only possible on the home page.

But not only that, it also brings: full page editing ability, meta fields natively within Shopify, improved editor UI and developer tools.

Get to know more about Shopify Online Store 2.0

10 best Shopify Themes to choose from for your online store by niche

Shopify Themes for apparel

Dawn

shopify theme dawn

Why we like it

A free theme that properly organizes details of clothes (materials, shipping & returns, dimensions, care instructions). 

Plus, you don’t need an app for cross-selling: the theme has a cross-selling block. 

Perfect for building storytelling with apparel products since it’s designed to showcase images do support visual brand storytelling. Ready for clothing, health and beauty, jewelry, and accessories.

Downsides

The updates can demand a manual on each page.

Price 

Free

Get on Shopify Store

Simetry

shopify theme simetry

Why we like it

This best-selling theme on Shopify Online Store 2.0 has editorial magazine vibes, making it perfect for clothing, health and beauty, sports, and recreation. 

Online stores with a related physical store and high-volume sales will be a perfect fit.

Enjoy the reviewing area, swatches, and inventory level notice.

Downsides

Besides being a kind of priced theme

Price

$320

Get on Shopify Store

Focal

shopify theme focal

Why we like it

This recently revamped this Shopify theme is filled with animations. Its 97% rate approval indicates that allowing the customer to scroll by the pic and see the product detail in the home (shop the look feature) amongst other pictures works for merchants. The cart bar gets frozen on the product page, following the customer throughout the page, no matter where they are.

Downsides

It’s not free

Price

$320

Get on Shopify Store

Shopify Themes for Food Brands

Crave

food brands best shopify theme crave

Why we like it

It’s free and is on Online Store 2.0. Designed for the on-the-go buyer, mobile optimized, and it looks like a pop-up store as products just “jump” out of the page. Also, it has advanced customization options. Perfect for food & drinks, toys & games, and visual storytelling.

Downsides 

They don’t have many testimonials

Price

Free

Get on Shopify Store

Fresh

fresh shopify theme for brands

 

Why we like it

Good for stores that sell drinks and want to keep the design upgraded. It has multiple features such as age confirmation. Good for stores that are also physical.

Downsides 

The price

Price 

$350
Get on Shopify Store

Foodie

foodie shopify theme for food brands

Why we like it

A more conservative design for online stores that have complex menus. It has a great announcement bar with 3 different sections. Good for food & drink, health & beauty, and also for outdoor & garden!

Downsides

Apparently, there are no downsides to this one. Even though it has only a few reviews, they are all positive.

Price

$250

Get on Shopify Store

Shopify Themes Health and beauty

Sense

sense shopify theme for health and beauty

Why we like it

A fresh color palette with soft color gradients and curved designed elements.  This Shopify theme will make a quick setup and will be perfect for good visual storytelling. You can also count on a section with an ingredients list, how to use it, return policy, shipping, etc.

Downsides

iOS users may face some problems with the color gradients on mobile.

Price

FreeGet on Shopify Store

Venue

venue shopify theme

Why we like it

On the product page, you can choose the size product, get the review section, and more. This is an online store 2.0  Shopify theme designed to increase sales, as it has a dynamic checkout. Also, it has age-restricted products. Perfect for various niches such as food & drink, health & beauty, clothing, jewelry & accessories, electronics, home & decor, arts & crafts, and business equipment & supplies.

Downsides

The theme might slow down the experience. However, the theme developer claims it can be a app issue, not a theme-related one.

Price

$300 w/ unlimited free-trial

Get on Shopify Store

Shopify Themes for Home and Decor Business

Craft

craft home and decor shopify theme

Why We Like It

This theme is perfect for business equipment & supplies, toys & games. The customer can do in-store pick-ups and have a quick buy experience.

Downsides

Not used by many merchants, so reviews are lacking.

Price

Free

Get on Shopify Store

Highlight (architecture)

highlight best shopify theme

Why We Like It

This is an arts & crafts, clothing, business equipment & supplies kind of Shopify theme that showcases noteworthy products in a creative and engaging way. The parallax vertical slider and the asymmetrical product grid give it a more modern atmosphere.

With a 91% positive review, it is filled with interesting features like additional product information.

Downsides

Not so many design setup variations

Price

$250 
Get on Shopify Store

Shopify Themes for Art

Studio

studio best shopify theme for art

Why We Like It

It’s free and good for showcasing curations with stylish typography and colorful accents to frame products and collections.

It’s designed for collectors: collection-based navigator, create filters, featured collection for galleries and new arrivals, and artist profiles. Adaptable to the brand style. Other features: blogs, cross-selling, FAQ page, product reviews, promo banners, quick view, recommended products

Downsides

It has Safari usability-related issues.

Price

Free
Get on Shopify Store

Shopify Themes for Dropshipping

Warehouse

Why We Like It

This one is tailored for large catalogs, it has an adaptable layout, perfect for dropshippers, flash sales, and high-volume stores.

Downsides

The product pages can get buggy at times.

Price

$320

Get on Shopify Store

Shopify Theme for General Purposes

Avenue

avenue best shopify theme

Why We Like It

It has advanced filtering, and allows you to skip the apps and add multi-dropdown dynamic filters right on your homepage. With this theme, you can save and use the same setup for collection page filters.

Also, it’s possible to remove apps to speed up your site and reduce your monthly budget. Avenue comes with Compare, Swatches, Filters, Video, Pop Ups, and more.

Downsides

It’s not suitable for beginners

Price

Get on Shopify Store

Decorate Your Shopify Store Now

So, now that you’ve learned what to take into consideration when choosing your online store, and know that choosing is part of a bigger picture, you should keep your eye on the other factors of your marketing and sales strategy.

Store promotion, product advertising, and marketing management, for instance. You should get ahold of various fronts in the business. 

And if you feel like you need to improve your marketing and sales strategies to raise your online store profit, do it like brands from different niches have done… From apparel to food and packaged goods…

Contact us, a specialized Shopify partner marketing team.

Give your online store (and your sales) a different approach and…give us a call!

What are you looking for?

About

Top Growth Marketing

TGM has spent more than $200 Million across social & search advertising platforms. Let us help grow your business using the best, performance-based customer acquisition strategies. 

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