TL;DR Most brands set ROAS targets by guessing at industry averages — but a 4× ROAS is wildly profitable for a 60% margin brand and a money-loser for a 25% margin brand. The real target comes from your unit economics: start with break-even ROAS (1 ÷ gross margin %),...
TL;DR Burning through monthly ad budget by day 18 isn't a cash flow problem — it's a pacing problem. The fix starts with daily caps tied to your weekly cadence, not a flat divide-by-30 average. Set base daily budgets at 80% of the platform-recommended amount, scale...
TL;DR Meta ad fatigue shows up as climbing CPM, falling CTR, and rising CPA without any structural change to your campaign — and most advertisers misdiagnose it as platform volatility. The real signs are frequency >3.0 in 7 days, CTR drop of 25%+ over a week, and...
See what a good CTR looks like on Facebook and Google Ads benchmarks by platform and format, plus what your CTR actually means for CPA.
TL;DR Your CPA is only meaningful relative to your margin and LTV — a $35 CPA can be great or terrible depending on your numbers. The formula Max CPA = AOV × Gross Margin % sets your ceiling, but LTV-based targeting can give you 3× more room to acquire customers than...
TL;DR A good eCommerce CPC is $0.50–$2.00 on Google Shopping and $0.50–$1.50 on Meta for most product categories — but the number that matters is your CPC relative to your conversion rate and margin. This guide breaks down 2026 benchmarks by platform, category, and ad...
TL;DR A good CPM for Facebook and Instagram ads in 2026 ranges from $8–$20 for most eCommerce campaigns, though competitive categories like beauty and supplements regularly see $25–$40+. CPM alone doesn't determine campaign profitability — what matters is your...
Stop guessing your Google Ads budget. Learn how to set spend based on your CPA, revenue goals, and the math that actually drives results.
Stop guessing your Facebook Ads budget. Learn how to set spend based on real goals, key metrics, and math that actually works.
TL;DR A well-executed winback campaign can recover 10–25% of lapsed customers at a fraction of new customer acquisition cost — but timing and segmentation are everything. Customers lapsed 90–180 days respond dramatically better than those gone 12+ months, and...
TL;DR Abandoned cart emails recover 5–15% of lost carts on average, but top-performing eCommerce brands recover 20–25% by combining a 3-part email sequence with SMS and retargeting ads. The first email — sent within 1 hour — captures the majority of recoveries;...
TL;DR Shopify Plus makes sense at $1M+ in annual revenue when you're hitting the walls of standard Shopify — specifically around checkout customization, automation workflows, wholesale/B2B needs, or multi-store management. At $2,300/month minimum, the upgrade...
TGM has spent more than $300 Million across social & search advertising platforms. Let us help grow your business using the best, performance-based customer acquisition strategies.
