TL;DR Markup is profit measured against cost; margin is profit measured against the selling price — different denominators, different numbers. A 50% markup is only a 33.3% margin. Treating them as the same silently shrinks the profit you think you're earning. Convert...
The complete unit economics guide for DTC brands — contribution margin, CAC, LTV, payback period, with vertical benchmarks and 7 free calculators.
How much is a customer actually worth to you? TL;DR Customer lifetime value (CLV) = AOV × purchase frequency × customer lifespan — set your CAC budget from this number, not your first-order margin. Brands using CLV to guide acquisition typically justify 20–40% higher...
What does a healthy profit margin look like? Learn the benchmarks by vertical, the hidden costs, and how to calculate your net margin.
A 55% gross margin can still be losing money. Contribution margin accounts for fees gross margin misses. Here’s how to calculate it.
💬 Email marketing delivers an average ROI of $36–$42 for every $1 spent . No other channel in eCommerce consistently comes close to that number. But here's the catch: that average includes brands doing it really well — and brands barely doing it at all. If you're...
Find out what your email list is really worth using the Revenue Per Subscriber formula. See benchmarks, calculate your number, and fix stuff.
The 7-email post-purchase sequence DTC brands use to drive 18-24% of email revenue, plus Klaviyo trigger logic, segmentation paths, and timing windows.
Seven abandoned cart email examples that convert in 2026 — exact send times, copy patterns, and SMS layering used by DTC brands recovering 10–15% of carts.
Organic search drives 43% of all ecommerce traffic and delivers a 317% ROI with a 9-month break-even, according to recent industry data. Yet most Shopify store owners treat SEO as an afterthought, burying themselves in app installs and paid ads while leaving free,...
Stop wasting 30% of your budget and master Performance Max with our DTC playbook on brand exclusions, account-level negatives, and more.
TL;DR Most brands set ROAS targets by guessing at industry averages — but a 4× ROAS is wildly profitable for a 60% margin brand and a money-loser for a 25% margin brand. The real target comes from your unit economics: start with break-even ROAS (1 ÷ gross margin %),...
TGM has spent more than $300 Million across social & search advertising platforms. Let us help grow your business using the best, performance-based customer acquisition strategies.
