What Is a Good Click-Through Rate for Facebook and Google Ads? (2026 Benchmarks)
See what a good CTR looks like on Facebook and Google Ads benchmarks by platform and format, plus what your CTR actually means for CPA.
How to Calculate and Improve Your Cost Per Acquisition for eCommerce
TL;DR Your CPA is only meaningful relative to your margin and LTV — a $35 CPA can be great or terrible depending on your numbers. The formula Max CPA = AOV × Gross Margin % sets your ceiling, but LTV-based targeting can give you 3× more room to acquire customers than...
What Is a Good CPC for Ecommerce Ads? 2026 Benchmarks and How to Lower Yours
TL;DR A good eCommerce CPC is $0.50–$2.00 on Google Shopping and $0.50–$1.50 on Meta for most product categories — but the number that matters is your CPC relative to your conversion rate and margin. This guide breaks down 2026 benchmarks by platform, category, and ad...