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What Is a Good CPC for Ecommerce Ads? 2026 Benchmarks and How to Lower Yours

What Is a Good CPC for Ecommerce Ads? 2026 Benchmarks and How to Lower Yours

by Jack Paxton | eCommerce, Tutorials | 0 comments

TL;DR A good eCommerce CPC is $0.50–$2.00 on Google Shopping and $0.50–$1.50 on Meta for most product categories — but the number that matters is your CPC relative to your conversion rate and margin. This guide breaks down 2026 benchmarks by platform, category, and ad...
What Is a Good CPM for Facebook and Instagram Ads? (2026 Benchmarks)

What Is a Good CPM for Facebook and Instagram Ads? (2026 Benchmarks)

by Jack Paxton | Customer Acquisition, Facebook Ads, Instagram Ads | 0 comments

TL;DR A good CPM for Facebook and Instagram ads in 2026 ranges from $8–$20 for most eCommerce campaigns, though competitive categories like beauty and supplements regularly see $25–$40+. CPM alone doesn’t determine campaign profitability — what matters is your...
How Much Should You Spend on Google Ads? A Budget Guide for eCom Brands

How Much Should You Spend on Google Ads? A Budget Guide for eCom Brands

by Jack Paxton | Customer Acquisition, Google Ads | 0 comments

Stop guessing your Google Ads budget. Learn how to set spend based on your CPA, revenue goals, and the math that actually drives results.

How to Determine Your Facebook Ads Budget (The Right Way)

How to Determine Your Facebook Ads Budget (The Right Way)

by Jack Paxton | Customer Acquisition, Facebook Ads, Tools | 0 comments

Stop guessing your Facebook Ads budget. Learn how to set spend based on real goals, key metrics, and math that actually works.

Ecommerce Winback Campaign: 6 Tips to Recover Lapsed Customers in 2026

Ecommerce Winback Campaign: 6 Tips to Recover Lapsed Customers in 2026

by Jack Paxton | Customer Acquisition | 0 comments

TL;DR A well-executed winback campaign can recover 10–25% of lapsed customers at a fraction of new customer acquisition cost — but timing and segmentation are everything. Customers lapsed 90–180 days respond dramatically better than those gone 12+ months, and...
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