by Jack Paxton | Customer Acquisition, eCommerce, Shopify |
TL;DR Shopify Plus makes sense at $1M+ in annual revenue when you’re hitting the walls of standard Shopify — specifically around checkout customization, automation workflows, wholesale/B2B needs, or multi-store management. At $2,300/month minimum, the upgrade...
by Jack Paxton | Email Marketing |
TL;DR The best Klaviyo agencies for eCommerce in 2026 specialize in DTC brands and combine platform expertise with email strategy — not just template builders. Top performers drive 30–50% of store revenue through email and SMS by building segmentation systems,...
by Jack Paxton | Customer Acquisition |
TL;DR The right time to hire an eCommerce marketing agency is when you’ve validated product-market fit, are doing at least $500K–$1M in annual revenue, and have hit a growth ceiling you can’t overcome with internal bandwidth or expertise. Hiring too early...
by Jack Paxton | Customer Acquisition |
TL;DR Scaling a Shopify store from $500K to $1M requires systematically improving the unit economics and retention systems already working — not reinventing the brand. The biggest lever is almost always increasing AOV and repeat purchase rate before doubling ad spend,...
by Jack Paxton | eCommerce |
TL;DR Most profitable eCommerce brands allocate 10–20% of revenue to marketing, with the mix shifting heavily toward paid social and search (60–70% of budget) early in growth and toward retention channels (email, SMS, loyalty) as the brand matures. The right...
