by Jack Paxton | Customer Acquisition |
TL;DRA well-executed winback campaign can recover 10–25% of lapsed customers at a fraction of new customer acquisition cost — but timing and segmentation are everything. Customers lapsed 90–180 days respond dramatically better than those gone 12+ months, and...
by Jack Paxton | Customer Acquisition |
TL;DRAbandoned cart emails recover 5–15% of lost carts on average, but top-performing eCommerce brands recover 20–25% by combining a 3-part email sequence with SMS and retargeting ads. The first email — sent within 1 hour — captures the majority of recoveries; waiting...
by Jack Paxton | Customer Acquisition, eCommerce, Shopify |
TL;DRShopify Plus makes sense at $1M+ in annual revenue when you're hitting the walls of standard Shopify — specifically around checkout customization, automation workflows, wholesale/B2B needs, or multi-store management. At $2,300/month minimum, the upgrade pays...
by Jack Paxton | Email Marketing |
TL;DRThe best Klaviyo agencies for eCommerce in 2026 specialize in DTC brands and combine platform expertise with email strategy — not just template builders. Top performers drive 30–50% of store revenue through email and SMS by building segmentation systems,...
by Jack Paxton | Customer Acquisition |
TL;DRThe right time to hire an eCommerce marketing agency is when you've validated product-market fit, are doing at least $500K–$1M in annual revenue, and have hit a growth ceiling you can't overcome with internal bandwidth or expertise. Hiring too early...
