There is no doubt that there is a direct correlation with customer acquisition performance and revenue. 

If you are wondering what’s the missing piece in your digital strategy, let the below infographic explain the lifestyle and importance of customer acquisition.

Take note of the marketing life cycle and how you should never stop testing, collecting information, and innovating.

Customer acquisition is a non stop marketing effort that definitely pays off!

The important aspects in this cycle is choosing a marketing channel that fits your target audience then developing a value proposition they can’t resist!

 

customer acquisition journey

(source)

The below graphic breaks down the 2 steps of making money! Acquisition and retention – It is possible to have one without the other (but definitely not recommended).

A solid acquisition and high retention rate is the winning combination to a successful online business.

Customer Acquisition and Retention

(source)

Below are a few stats that showing how important customer acquisition is for your online business.

Keep in mind – the retention is crucial as well. Repeat purchases spend 33% more on average than new customers.

(source)

Stay Focused On Customer Acquisition Journey

Remember this: No guru or get rich quick scheme will help you understand the most important part of growth marketing – the customer acquisition performance.

There’s no magical, silver bullet that will shoot you to the top of your brand niche. 

Instead, allocate your resources to testing, tracking, and scaling the stuff at work.

Focus on multiple touch points (email, organic social posts, paid ads) where you’ll built your brand identity. 

Also, have immense patience. It takes time to make everything click. Don’t get downhearted, as some pitfalls are inevitable.

And keep scaling. 

P.S. For more tips, visit our blog and if you want additional help, you can always get in touch with us.

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