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Shopify LTV (lifetime value) determines how profitable are your customers in the long run. Find out how to make the best out of this metric.
Google Performance Max is the latest campaign type that uses AI to improve performance across all channels. Find out how to use it properly.
Running Google ads for small business can be a daunting task with a limited budget. Read this article to find out if it’s worth it.
Negative keywords are a powerful way to keep your ads focused on relevant, high-performing search terms. Avoid wasting money on irrelevant traffic by selecting the words that are most likely to trigger your ads.
Discovery ads appear in multiple high-visibility Google feeds. See how we use them to create new ad experiences that generate demand.