So you’ve set up your Shopify store. You have your branding. Your product inventory is synced. Some ads are hopefully running… And now is the time to set up a Shopify email marketing channel, too. After all, you want to collect leads, retain customers, and slowly...
Did you know the first automotive ad appeared in the late 19th century? The Winton Motor Carriage Company wrote “dispense with a horse,” emphasizing the convenience of a motor vehicle. That is officially the first automotive ad copy. Ever since, the automotive...
“Shopify vs. Amazon: Discover the key differences in control, customization, fees, and tools to choose the best platform for your store.
Discover top ecommerce email examples to boost retention and sales and learn more about sequences – from welcome to winback.
The eCommerce industry is growing fast. According to one estimate, 2,685 eCommerce websites were started daily between 2023 and 2024. That’s 980,025 stores a year. Finding ways to stand out and attract customers has become even more important with so many businesses...
You've set up your Shopify store—next step is setting up proper tracking. Setting up Google Analytics 4 on your Shopify store is essential for tracking visitor behavior, analyzing sales performance, and optimizing your marketing strategies. With the transition from...
Ding. You got an SMS message. What will you do? You’ll probably open it, regardless of the sender. Why are we saying you this? Well, precisely because of that. Text messages are easiest to open—which is usually the first touchpoint a customer makes. An entry to...
TikTok promises that any brand—no matter how small—can go viral and win big. But that’s not always the case. Yes, TikTok offers a massive audience and endless creativity. However, without the right tools, your content might get lost in the shuffle. That's where TikTok...
Whether you are a CMO of a bigger brand or a solo store owner, there comes a time when you’ll need a helping hand—especially in the eCommerce marketing department. But sometimes, hiring in-house may be impossible. It’s hard to divide your resources between multiple...
If you’re a current or aspiring ecommerce merchant—you probably think about one thing. Will online stores be profitable this year? The answer is a silent yes. While profitability is possible, you must factor in intense competition, rising costs, and more frugal...
So you've been sailing the vast seas of Amazon's marketplace, navigating its currents and riding its waves. But perhaps you've started to feel the constraints of its boundaries—the fees, the competition, the lack of control over your brand. Sooner or...
If you’d own a car, you’d take it to a check up ever so often, right? Or better yet—do you perform regular health check ups (Hint: you should)?Well, performing an ecommerce site audit is like giving your online store a thorough check-up, ensuring it’s running at...
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