Digital Marketing Articles & Guides (Major 🔑)

Shopify LTV – Calculate And Optimize Lifetime Value For Your Shopify Store

Shopify LTV (lifetime value) determines how profitable are your customers in the long run. Find out how to make the best out of this metric.

Facebook Store Examples to Help Increase Your Sales

So you’ve decided to set up shop on Facebook? These Facebook store examples and guides will help you get started in no time.

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Ecommerce Growth Strategy: 8 Tactics to Increase Your Sales

Ecommerce Growth Strategy: 8 Tactics to Increase Your Sales

The eCommerce industry is growing fast. According to one estimate, 2,685 eCommerce websites were started daily between 2023 and 2024. That’s 980,025 stores a year. Finding ways to stand out and attract customers has become even more important with so many businesses...

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How to Set Up Google Analytics 4 On Shopify?

How to Set Up Google Analytics 4 On Shopify?

You've set up your Shopify store—next step is setting up proper tracking. Setting up Google Analytics 4 on your Shopify store is essential for tracking visitor behavior, analyzing sales performance, and optimizing your marketing strategies. With the transition from...

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What are Spark Ads on TikTok?

What are Spark Ads on TikTok?

TikTok promises that any brand—no matter how small—can go viral and win big. But that’s not always the case. Yes, TikTok offers a massive audience and endless creativity. However, without the right tools, your content might get lost in the shuffle. That's where TikTok...

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How to Outsource Ecommerce Marketing?

How to Outsource Ecommerce Marketing?

Whether you are a CMO of a bigger brand or a solo store owner, there comes a time when you’ll need a helping hand—especially in the eCommerce marketing department. But sometimes, hiring in-house may be impossible. It’s hard to divide your resources between multiple...

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Are Ecommerce Stores Profitable In 2025

Are Ecommerce Stores Profitable In 2025

If you’re a current or aspiring ecommerce merchant—you probably think about one thing. Will online stores be profitable this year? The answer is a silent yes. While profitability is possible, you must factor in intense competition, rising costs, and more frugal...

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