💬 Quick answer: Most eCommerce brands pay $4–$14 per 1,000 impressions (CPM) and $0.30–$1.50 per click (CPC) on TikTok in 2026 — usually the cheapest reach of any major platform, though CPA still depends entirely on your vertical and creative. TL;DR TikTok CPMs run...
💬 Quick answer: Most eCommerce brands pay $0.02–$0.10 per view (CPV) or $5–$10 per 1,000 impressions (CPM) on YouTube in 2026 — cheaper than Meta on a CPM basis, but with a completely different cost model to plan around. TL;DR YouTube CPV averages $0.02–$0.10 per view...
TL;DR "Do you use AI?" is a dead question in 2026 — every agency says yes. Ask instead where AI sits in the workflow, and who checks its output before you see it. Five criteria hold up: tool transparency, revenue-tied outcomes, AI-search visibility, diagnosis before...
TL;DR AI has already replaced a real slice of agency work: pattern work, not judgment. Sort your last invoice into pattern work and judgment work — that split is your answer. Paying agency rates for repeatable production is the actual overpayment, not the retainer...
12 DTC SMS marketing examples with copy you can steal, plus 2026 benchmarks (CTR, RPR) and TCPA compliance tips for ecommerce brands.
This became the actual question founders ask instead of "should I hire a marketing agency." TL;DR AI tools automate narrow tasks (support, ad creative, photos) at low cost — but they don't own strategy or funnel decisions A marketing agency manages the full funnel —...
Thinking about using AI to grow your store instead of agency? Here’s the framework for what to automate, and when you’ve outgrown DIY.
Real pooled benchmarks from DTC stores: median 1.17% conversion rate (n=19, 17M sessions), Meta ROAS 2.70, Google ROAS 4.07. Anonymized, methodology disclosed.
TL;DR A media buying agency plans, purchases, and optimizes your paid ad placements across channels like Meta, Google, and TikTok. Typical pricing runs 10–20% of ad spend or a $2,500–$10,000 monthly retainer, depending on scale. Across our DTC accounts, median Meta...
Email returns about $36 for every $1 spent, which is more than any paid channel a DTC brand can buy into. Yet most stores treat it as an afterthought: a monthly newsletter, a half-built welcome email, and a "we should really do more with Klaviyo" note that never gets...
Abandoned cart email subject lines that recover sales: 30+ proven examples, Klaviyo open-rate benchmarks, and the exact A/B test we run for DTC brands.
What is ChatGPT ads cost? Here’s the full pricing breakdown, what changed since launch, and if it makes sense for your brand.
TGM has spent more than $300 Million across social & search advertising platforms. Let us help grow your business using the best, performance-based customer acquisition strategies.
