Here's a number that should terrify every DTC founder: the average eCommerce brand has an 8.8% net margin. Out of every $75 in revenue, just $6.59 reaches the bottom line. That's assuming no discounts, no free gifts, and no customer service costs on the order. Throw...
Learn the best segmentation strategies for ecommerce that you can implement and increase your sales right away.
Running ads as a wholesale brand feels like a smart move. The results usually say otherwise. Here’s the structural reason why and the fix that actually changes the math.
You’ve spent years building wholesale. Here’s how to build the D2C business around it without blowing up the distribution you already have.
Wholesale feels like a business. But is it building one? Here’s the honest math and the strategic shift that changes everything.
You have a new product launching. The creative team is waiting on photos. The photos are waiting on the photographer. The photographer is booked out two weeks. By the time the images are edited, approved, and formatted for ads, five weeks have passed and your launch...
The complete guide for fashion retailers who want on-model imagery, lookbook content, and ad creative without booking a single studio day.
If you've ever tried to scale an eCommerce brand, you already know the pain. You've got 40 new SKUs to launch, a campaign going live in three weeks, and a photographer quoting you $250 per image. Do the math: that's $10,000 before a single ad is live. So when people...
The average DTC customer acquisition cost hit $82 in 2025 – up 233% from 2015. Here are 6 data-backed strategies to reduce CAC without cutting growth spend.
Your customer just hit "Place Order." Most ecommerce brands treat that moment as the finish line. The best brands know it's just the starting line. Post-purchase email flows generate up to 30x more revenue per recipient than one-off campaigns, according to Klaviyo's...
Learn how to turn your D2C ecommerce loyalty program into a revenue machine with a few simple tricks – and first-hand experiences.
A guide that should help you set up Facebook ads on Shopify and help you run ads directly through your store.
TGM has spent more than $300 Million across social & search advertising platforms. Let us help grow your business using the best, performance-based customer acquisition strategies.