How Much Is Your Email List Worth?
Find out what your email list is really worth using the Revenue Per Subscriber formula. See benchmarks, calculate your number, and fix stuff.
How to Set a Realistic ROAS Target for Your eCommerce Brand
TL;DRMost brands set ROAS targets by guessing at industry averages — but a 4× ROAS is wildly profitable for a 60% margin brand and a money-loser for a 25% margin brand. The real target comes from your unit economics: start with break-even ROAS (1 ÷ gross margin %),...
How to Pace Your Ad Spend So You Don’t Blow Your Budget Early
TL;DRBurning through monthly ad budget by day 18 isn't a cash flow problem — it's a pacing problem. The fix starts with daily caps tied to your weekly cadence, not a flat divide-by-30 average. Set base daily budgets at 80% of the platform-recommended amount, scale...
How to Spot Meta Ad Fatigue (And How to Fix It)
TL;DRMeta ad fatigue shows up as climbing CPM, falling CTR, and rising CPA without any structural change to your campaign — and most advertisers misdiagnose it as platform volatility. The real signs are frequency >3.0 in 7 days, CTR drop of 25%+ over a week, and...
What Is a Good Click-Through Rate for Facebook and Google Ads? (2026 Benchmarks)
See what a good CTR looks like on Facebook and Google Ads benchmarks by platform and format, plus what your CTR actually means for CPA.