Unit Economics for DTC Brands: The Complete Guide
The complete unit economics guide for DTC brands — contribution margin, CAC, LTV, payback period, with vertical benchmarks and 7 free calculators.
How to Calculate Customer Lifetime Value for Your eCommerce Store
How much is a customer actually worth to you? TL;DR Customer lifetime value (CLV) = AOV × purchase frequency × customer lifespan — set your CAC budget from this number, not your first-order margin. Brands using CLV to guide acquisition typically justify 20–40% higher...
What’s a Good Profit Margin for an eCommerce Business?
What does a healthy profit margin look like? Learn the benchmarks by vertical, the hidden costs, and how to calculate your net margin.
Contribution Margin for eCommerce: What It Is and Why It Matters
A 55% gross margin can still be losing money. Contribution margin accounts for fees gross margin misses. Here’s how to calculate it.
