DTC Benchmarks 2026: Conversion Rate, ROAS & Email Revenue (Real Store Data)
Real pooled benchmarks from DTC stores: median 1.17% conversion rate (n=19, 17M sessions), Meta ROAS 2.70, Google ROAS 4.07. Anonymized, methodology disclosed.
What Does a Media Buying Agency Do? (And When to Hire One)
TL;DR A media buying agency plans, purchases, and optimizes your paid ad placements across channels like Meta, Google, and TikTok. Typical pricing runs 10–20% of ad spend or a $2,500–$10,000 monthly retainer, depending on scale. Across our DTC accounts, median Meta...
Ecommerce Email Marketing: The 2026 DTC Playbook
Email returns about $36 for every $1 spent, which is more than any paid channel a DTC brand can buy into. Yet most stores treat it as an afterthought: a monthly newsletter, a half-built welcome email, and a "we should really do more with Klaviyo" note that never gets...
Abandoned Cart Email Subject Lines That Convert (2026)
Abandoned cart email subject lines that recover sales: 30+ proven examples, Klaviyo open-rate benchmarks, and the exact A/B test we run for DTC brands.
Meta Ads Creative Testing Framework for DTC Brands
Meta ads creative testing framework for DTC brands: how to structure tests, set sample size, read winners, and scale without losing your learnings.