Are you looking for some top-notch insights on how to help eCom brands scale using Instagram and Facebook ads? Well, you’re in the right place! We recently partnered with Shopify Growth Labs for an advanced Facebook Ads training session. 📈

The training session goes into some advanced tactics for growing and scaling an eCommerce brand. Above all, it focuses on understanding the customer, creating engaging ads, choosing better targeting, improving the user experience and ultimately, growing your business.

So if you’re eager for some expert takes, you better buckle up. This 1.5-hour session is a must watch!

Advanced Facebook Ads Training

Growth marketing is a complex journey and you got to be wary of the bumps along the road. This webinar covers some of the major points when it comes to Facebook ads:

  • Understanding the customer
  • Understanding the buyer’s journey
  • Understanding the marketing levers
  • Benchmarks (Budgets, CTR, CPC, ROAS)
  • Optimization
  • Ad strategies (TOF & BOF)
  • Ad types & examples 
  • Audiences & targeting
  • Attribution (FB & GA)

We recommend that you focus and get ready for some notes! You’re about to engage on a thorough journey that will leave you packed with knowledge to grow your business via FB and IG ads. Get ready for action-packed learning with a ton of examples and how-tos.

If you still have questions, we are here to help! Feel free to ask questions in the comments below, on the YouTube video or on our contact form on site.

Was this webinar helpful? If so, we encourage you to share with your teammates or anyone who may find value from it. Feel free to tag them in this post or send it to them.

👉 Want slides from the webinar? Send us an e-mail. We love hearing from you!

The Triangle Model

One of the key takeaways is understanding The Triangle Model, the image below. Each corner is essential in growing your brand week after week – Ad Copy & Creative, Website Experience, and Targeting & traffic. Not just with Facebook ads but with all channels and marketing in general.

The goal is to improve these 3 things week over week, even if it is just by a small amount.

What does that mean?

It means you are running tests and making tweaks on the go. Notably, you improve your copy, creative, targeting, and website to continually boost engagement, click-through, and conversion rates.

Shopify Facebook ad training

Recognizing the Consumer’s Journey

Below is a good diagram to use when trying to improve your copy and creative.

It outlines the top and bottom of the funnel as cold and hot traffic. You can see how the messaging changes as customers move through this funnel.

Most brands only focus on the direct response of “hot” traffic. This makes traffic expensive and also limited. If you start looking at the full picture and customer journey, you will be able to bring in new customers at a much better ROI.

Not only that, but looking at the full funnel will allow you to generate a consistent flow of new customers.

Custom journey top growth marketing

Now that you can see the messaging changes as people become more aware, you need to think about how to engage them at each step of the funnel. Someone who has never heard of the brand is going to receive a different message than someone who has clicked through to the site.

Do you need help with growing your brand with Facebook and Google ads? Please, do get in touch so we can implement some of these strategies for you.

Take a look at some of our other blog posts and YouTube videos for more tips on how to improve your marketing efforts.

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