Affiliate marketing has become an integral part of a successful e-commerce strategy. As more merchants turn to Shopify for their online store needs, it’s important to have the right tools in place for effective affiliate marketing.
In this blog post, we will discuss our top affiliate marketing apps for Shopify in 2023, how to choose the right one, and additional tips for merchants to take their affiliate program to the next level.
Our Top 6 Affiliate Marketing Apps for Shopify
We’ve had a chance to work with dozens of these types of apps and while some are amazing others are… less than reliable.
Here are the best six affiliate marketing apps for Shopify that we have found to be the most reliable. In no particular order.
We’ve been using Affiliatly for a while now, and we must say it’s been a game-changer for many of our clients. The software is easy to use, integrates well with various website platforms, and offers a range of tracking methods for conversions. Plus, the customer service is top-notch, always ready to help with any questions or issues.
Affiliatly has a simple layout, making it easy to navigate and manage affiliates. It’s also fairly priced and works seamlessly with no glitches.
One thing we’d like to see improved is the ability to see which banners are being used and driving traffic.
Additionally, it would be beneficial if there were an option to email all affiliates from within the system.
Despite these minor drawbacks, Affiliatly has proven to be an invaluable tool for managing affiliate programs, and we highly recommend it.
We’ve had the chance to use UpPromote and found it to be an effective and user-friendly tool for managing our affiliate marketing campaigns.
The platform’s automation features have saved us time and increased our efficiency, leading to higher profits.
The customer support team is top-notch, and always available to assist with any issues.
However, there are a few drawbacks to consider. The onboarding process can be challenging and may require support, and the platform lacks a mobile app, making it difficult to manage campaigns on the go.
Despite these limitations, UpPromote has helped us drive sales and streamline affiliate marketing efforts.
The platform’s ease of use, automation features, and responsive customer support make it a valuable tool for businesses looking to grow through affiliate marketing.
3. Simple Affiliate
Simple Affiliate is a popular option for those looking for an easy-to-use affiliate marketing app.
The app offers access to a range of reporting tools, making it easy to track sales and commissions.
One of the standout features of Simple Affiliate is its integration with popular platforms like Facebook and Instagram, making it simple to manage all your social media efforts in one place.
However, the app is limited in its customization options, which may not be suitable for businesses with complex affiliate programs.
And while it has decent reporting features, there’s not straightforward way to use that reporting since integrations are lacking.
Overall, Simple Affiliate is one we would definitely put in the good-not-great basket. It does justice to its name and provides a dead-simple tool but it will be too simple in the long run if you’re planning for major growth.
4. Referral Candy
This is one we’ve talked about before.
We’ve had the pleasure of using ReferralCandy for our own e-commerce stores, and we have always had a positive experience. The intuitive dashboard is a breeze to navigate, making it easy for anyone on our team to use.
We’ve found the automation process to be a game-changer for our referral program, and the support we’ve received has been fantastic.
One thing we did notice was the inability to track used referral earnings by customers directly within the platform, which is a slight inconvenience.
While we did face some initial confusion during the setup process a while back, the support team was quick to guide us through every step until everything was working perfectly.
Overall, we often recommend this one as the go-to for just about any Shopify store.
Refersion has its pros and cons, but over the years, it has established itself
On the positive side, we appreciated how easy it was for affiliates to navigate the platform and manage payouts.
Refersion’s focus on Shopify integration really shines through and makes it ideal fo Shopify stores.
However, there were some aspects that left us wanting more.
The pricing options can be quite steep for small businesses, and the platform is not as intuitive as we’d hoped.
We found that setting up custom links and conversion triggers was confusing at first, and the platform could be glitchy, with some affiliate orders not linking correctly.
Overall, Refersion has some great features, but it’s not without its drawbacks. If you’re looking for an affiliate marketing platform that’s easy for your affiliates to use, Refersion might be a good fit.
However, if you need more advanced reporting and customization options, you may want to explore other options.
So, is Refersion worth a try? We’d say it’s definitely worth using the free trial to see if it fits your business.
On one hand, we’ve found LeadDyno to be a great value, offering a lot of functionality at an amazing price.
The app is particularly useful in tracking user flow and purchases across various platforms and has very intuitive integrations throughout.
The customer service has been a mixed bag, though.
Some of us have had positive experiences with responsive and helpful support, while others have faced delays in getting their queries addressed. The documentation and help articles, however, have been accurate and easy to follow.
The software has also faced some issues with errors and bugs, but overall, it saves time and provides valuable insights into traffic and sales.
There have been some recent improvements, like the ability to promote multiple links for affiliates, which is a welcome change.
Despite these minor irks, we still use and recommend LeadDyno a lot of the time. It’s an excellent option for most Shopify store owners.
Why We Picked These Shopify Affiliate Apps
These apps cover a wide range of features, from recruiting affiliates and tracking referral links to improving partner programs and optimizing payouts. With various pricing options and integrations, there’s an app for every type of Shopify store.
And, honestly, there are a lot of apps out there that fit this list but simply have nothing amazing to offer beyond the basics.
We could make this list endless and include every affiliate marketing app out there, but we wanted to highlight the ones that we feel truly stand out.
As with all the apps we recommend, We’ve used these apps ourselves and have seen the results they can deliver, both in terms of driving sales and making our lives as marketers easier.
Ultimately, the best app for your business will depend on your unique needs and goals, but we hope that this list has given you a good starting point to explore your options. Happy promoting!
Tips for Choosing the Right Affiliate Marketing App
With so many options available, how do you choose the right app for your Shopify store? Here are some tips to help you make the best decision:
- Identify your needs: Determine the specific features you require for your affiliate marketing program. Do you need seamless integration with your existing tools? Are you looking for more advanced tracking or reporting options? Knowing your requirements will help you narrow down the list of potential apps.
- Consider the pricing: Your budget will play a role in your decision-making process. Look for apps that offer flexible pricing plans or free trials to ensure you’re getting the best value for your investment.
- Read reviews: Learn from the experiences of other Shopify merchants who have used the apps. Reviews can give you insights into the apps’ ease of use, effectiveness, and customer support quality.
Don’t be afraid to test out a few options before settling on one which perfectly suits your needs.
New Opportunities: Shopify Collabs App
As an additional resource for merchants looking to expand their influencer marketing efforts, Shopify recently launched a new app called Shopify Collabs. The app aims to help Shopify store owners find and collaborate with relevant influencers to increase their brand reach.
Right now, it’s still a little rough around the edges and users are reporting errors and delays. However, it’s one of the options we’re paying attention to the most for affiliate marketing.
Shopify tends to iron out kinks pretty quickly with its products and we expect this one to be no different.
Final Thoughts & Next Steps
Affiliate marketing has proven to be a valuable strategy for Shopify merchants looking to grow their businesses. By leveraging these top affiliate marketing apps, you can streamline your processes, recruit partners, and track referral sales more effectively than ever before. Be sure to test different apps, consider your needs and budget, and always stay up-to-date with new developments in the Shopify app ecosystem.
Remember, there’s no one-size-fits-all solution for affiliate marketing.
Adapt and grow along with your business’s needs and be prepared to adjust as necessary. By doing so, you can create a successful affiliate marketing program that will boost your Shopify store’s growth.
Stay tuned for more insights on the best Shopify apps and recommendations, and don’t forget to check out our other lists of top apps for various aspects of running a successful Shopify store.