As an agency that works mostly with Shopify merchants, we frequently try and test new apps and integrations.

And we often get the same question from our clients: What are the must-have Shopify apps for every store? So we’ve decided to make it easier to answer by creating this list to share with them—which you might stumble upon too.

We’ve handpicked the most powerful apps for boosting sales, wowing customers, and simplifying your day-to-day tasks.

Best of all, you can set each one up without a single line of code.

Why Does Shopify App Choice Matter For You?

Not all Shopify apps are created equal.

Some promise the moon and stars but deliver a clunky dashboard. Others might be great at one thing but fall flat where it really matters—like actually increasing your revenue. 

Plus, one glance at the thousands of potential apps on the App Store can make you dizzy.

That’s why we’ve curated this list of the absolute best. Each one integrates seamlessly with Shopify, scales with your business, and makes your life just a little bit easier.

Must-have Shopify Apps At a Glance

Before we go in-depth, here’s a table we made to help you get the gist of all apps we recommend using:

App	Best For	What Makes It Great	Pricing
Klaviyo	Email and SMS Marketing Automation	Seamless Shopify integration, powerful segmentation, advanced flows	Free plan available; paid plans based on the number of contacts
Replo	Creating high-converting, customizable landing pages	User-friendly drag-and-drop interface, vast template library	Free plan available; paid plans start at $99/month
Judge.me	Collecting and showcasing customer reviews	Unlimited review requests, photo/video reviews, seamless Shopify integration	Free plan available; Awesome plan at $15/month
Gorgias	Centralizing customer support across multiple channels	Seamless Shopify integration, automation features, AI capabilities	Plans start at $10/month with a 7-day free trial
One Click Upsell (Zipify)	Boosting average order value with upsells/cross-sells	Customizable upsell funnels, split testing, seamless Shopify integration	Starter at $8/month; Unlimited at $35/month (30-day free trial)
Plug In SEO	Comprehensive SEO optimization	User-friendly interface, educational tools, basic SEO audits	From $29.99/month with a 14-day free trial
Smile.io	Building customer loyalty	Comprehensive rewards programs, user-friendly setup, custom branding	Free plan available; paid plans start at $49/month
TikTok Shopify App	Social media marketing and sales	Seamless integration with TikTok ads, TikTok Pixel for campaign tracking	Free to install; additional costs for advertising campaigns
AfterShip	Order tracking and returns management	Supports 1,000+ carriers, customizable tracking pages, user-friendly returns portal	Free plan available; paid plans start at $9/month

1. Klaviyo

Best For: Email and SMS Marketing Automation

What Makes it Great: Seamless Shopify Integration and Advanced Personalization

Pricing: Free plan available; paid plans based on the number of contacts

Klaviyo stands out as our recommended solution for email and SMS marketing automation for Shopify users. It’s got a heck of a learning curve but once you’re in it, it just works for everything email.

Its deep integration with Shopify allows for real-time data synchronization, enabling personalized communication with your customers. Klaviyo makes everything so easy, and once you’ve become familiar with the feature set, you’ll see that there’s nothing you can’t do with It.

Klaviyo’s segmentation capabilities are super powerful. They allow us to target specific customer groups based on behavior, purchase history, and more. We can even set up hyper-specific flows for users who engage with single-ad campaigns.

We’ve seen merchants as much as double their business with Klaviyo if they’re starting off with no email marketing. 

Customer support is another area where Klaviyo excels. It’s good to see a platform that invests so heavily in being available to customers. It’s worth mentioning again that Klaviyo has a steep learning curve at first so the support is invaluable even for Klaviyo pros.

However, it’s worth noting that while Klaviyo offers a free plan for smaller businesses, costs can increase as your contact list grows. It’s not the cheapest but it is the best at what it does.

An example of a Shopify store leveraging Klaviyo’s capabilities is Design Decor Knoxville. They reported significant business growth after implementing Klaviyo, highlighting the platform’s impact on their marketing efforts. 

Get Klaviyo on Shopify App Store

2. Replo

Best For: Creating high-converting, customizable landing pages on Shopify

What Makes it Great: User-friendly drag-and-drop interface with a vast library of templates

Pricing: Free plan available; paid plans start at $99/month

Replo is a powerful Shopify app designed to help merchants build high-performance, on-brand landing pages without the need for custom development. 

The difference between a good and a great landing page can mean everything. We’re not exaggerating here. Landing pages make or break sales constantly so if there’s one thing you want to put most of your energy into, it’s landing pages and Replo makes it a piece of cake to push out a fantastic landing page every time.

One of the standout features of Replo is its seamless integration with Shopify’s Online Store 2.0, allowing users to incorporate built-in sections and page templates effortlessly. 

This ensures that your landing pages not only look great but also perform optimally, maintaining fast load times and stability. Plus, Replo offers advanced analytics and A/B testing capabilities, enabling you to optimize your pages based on real-time data and maximize conversion rates.

For those who may not have the time or expertise to design pages themselves, Replo provides access to the Replo Experts Network. 

This network connects you with professionals who can build performant, beautiful pages tailored to your brand’s needs, ensuring a cohesive and engaging online presence.

If you’re looking at a store leveraging Replo’s capabilities, look at Simple Modern.

Their team has integrated Replo into their daily operations, transforming their website and expediting the process of launching new landing pages.

Get Replo on Shopify App Store

3. Judge.me

Best For: Collecting and showcasing customer reviews

What Makes it Great: Unlimited review requests, photo and video reviews, seamless Shopify integration

Pricing: Free plan available; Awesome plan at $15/month

Judge.me is a Shopify app designed to help store owners collect and display product reviews, enhancing credibility and driving sales.

Judge.me allows you to send unlimited review requests, even on the free plan. This means you can consistently gather feedback without worrying about hitting any limits. For a store just starting out, this is an amazing deal because reviews play an incredible role in trust signaling on your store.

The app supports photo and video reviews, allowing customers to share their experiences visually, which can significantly boost engagement. Customization is another strong suit; you can tailor review widgets to match your store’s branding seamlessly.

We have to mention the customer service. We’ve heard so many people highlighting the app’s excellent customer service and its ability to integrate smoothly with other tools like Smile.io, enabling reward systems for leaving reviews. 

However, it’s worth noting that while the free version is robust, some advanced features—such as more extensive customization options and certain integrations—are reserved for the Awesome plan at $15 per month. 

But, trust us,  the investment is worthwhile given the app’s capabilities.

A great example of a Shopify store leveraging Judge.me is Flo Motorsports. They’ve effectively utilized the app to showcase customer feedback beautifully on product detail pages.

Get Judge.Me on Shopify App Store

Gorgias

Best For: Centralizing customer support across multiple channels

What Makes it Great: Seamless Shopify integration, automation features, and AI capabilities

Pricing: Plans start at $10/month with a 7-day free trial 

Let’s establish something right out of the gates.

The quickest way to make your brand stand out is with great customer service. The quickest way to torpedo your customer LTV is with mediocre customer service.

Gorgias is a Shopify app designed to centralize all your customer interactions—be it email, live chat, social media, or SMS—into a single, cohesive platform. This consolidation not only streamlines your support process but also enhances response times and customer satisfaction.

Gorgias is basically made with Shopify in mind. Support agents can view, edit, and manage store orders directly within the Gorgias interface, eliminating the need to switch between multiple systems. 

This functionality allows for real-time order modifications, refunds, and even the creation of discount codes, all from a single dashboard. It’s really an all-in-one tool for customer service.

Automation is another area where Gorgias excels. The platform offers AI-driven tools to handle common customer inquiries, such as order status updates or return requests. 

By automating these repetitive tasks, your support team can focus on more complex issues, ultimately improving efficiency and reducing response times. citeturn0search5

And the price is really approachable and scalable too. While Gorgias offers a starter plan at $10 per month, this includes only 50 tickets per month, with additional charges for extra tickets. Which is obviously not amazing, but it’s a start.

As your business grows, you will need to upgrade to higher-tier plans to accommodate increased support volume. But as you scale, you’ll also see how much money in person-hours Gorgias is saving you.

To put it simply, Gorgias provides a comprehensive solution for Shopify merchants seeking to enhance their customer support operations. Its seamless integration, automation capabilities, and centralized platform make it a valuable tool for businesses aiming to improve customer satisfaction and operational efficiency.

Get Gorgias on Shopify App Store

One Click Upsell – Zipify OCU

Best For: Boosting average order value through strategic upsells and cross-sells

What Makes it Great: Seamless Shopify integration, customizable upsell funnels, and comprehensive split testing

Pricing: Starter plan at $8/month; Unlimited plan at $35/month, both with a 30-day free trial citeturn0search1

Average order value is one of the most important eCommerce metrics we track for ourselves and for clients. 

One Click Upsell (OCU) by Zipify is a Shopify app designed to help merchants achieve this by offering targeted upsells and cross-sells at various stages of the customer journey. 

Don’t let the (extremely) awkward name of this app fool you. It’s actually both easy to use and dead simple to get value out of.

The app allows you to create customizable upsell funnels that can be presented pre-purchase, post-purchase, and even during checkout for Shopify Plus users. 

This flexibility enables you to strategically place offers where they’re most likely to convert. 

A notable feature of OCU is its built-in split testing functionality. This allows you to experiment with different offers, designs, and placements to determine what resonates best with your audience, optimizing your funnels for maximum revenue.

The fact is that most Shopify store owners don’t have a good grasp of how to create an effective upsell funnel. 

But even huge organizations use Zipify’s OCU because it just works and you don’t need to overbuild something to stand out. For instance, Spartan Race uses OCU on its Shopify store to present relevant upsell offers, enhancing their customers’ purchasing experience and boosting overall sales. 

The downside?

It’s not the cheapest tool in the shed. 

While the Starter plan is budget-friendly at $8 per month, it covers up to $200 in upsell revenue per month (👎).

Exceeding this threshold automatically transitions you to the Unlimited plan at $35 per month, which scales with your generated upsell revenue. 

So, it’s definitely worth it, but it might not be the very first thing on the list of priorities.

Get Zipify on Shopify App Store

Plug In SEO

Best For: Comprehensive SEO Optimization

What Makes it Great: User-Friendly Interface with Educational Tools

Pricing: From $29.99/month with a 14-day free trial

SEO do Shopify stores is a bit tricky. 80% of the SEO work you need to do is pretty much the cost of doing business. But, the good news is that the other 20% sometimes isn’t necessary.

And, Plug In SEO is an app to help you get the 80% done pretty easily. 

Plug In SEO is a robust Shopify app designed to help store owners identify and fix SEO issues, improving a site’s ‘visibility’ in search. In other words, it just gives you access to the import parts of your site from an SEO standpoint

One of the standout features is its comprehensive SEO audit capability. The app scans your store for potential problems and provides step-by-step instructions to address them. 

Now, to be fair, the stuff in the audit is pretty basic but you still need to get those right. It’s not a magic SEO bullet by any stretch but at least SEO won’t be the thing that is setting you back.

In addition to audits, Plug In SEO offers templating tools that assist in optimizing meta titles and descriptions across your site. This feature ensures consistency and adherence to SEO best practices without the need for manual edits on each page. 

The inclusion of JSON-LD structured data (schema) and broken link fixing further enhances your site’s search engine performance. Those last two are particularly important because most people won’t bother with them, so they’re opportunities to stand out from competitors.

In our experience, the app’s educational resources are invaluable too. SEO isn’t super technical but it’s just technical enough to appear intimidating. So, you’ll appreciate being shown in simple terms why you’re doing the things that the app is providing access to.

Just as a final aside, while Plug In SEO offers a comprehensive suite of tools, it’s essential to recognize that SEO is an ongoing process. 

Regularly using the app’s features, staying updated with SEO trends, and being proactive in addressing issues will yield the best results. The app’s continuous updates and commitment to enhancing user experience make it a valuable asset for any Shopify store aiming to boost its organic reach.

Get Plug In SEO for Shopify App Store

Smile.io

Best For: Building Customer Loyalty

What Makes it Great: Comprehensive Rewards Programs

Pricing: Free plan available; paid plans starting at $49/month

Smile.io is a Shopify app designed to help merchants create engaging loyalty programs that reward customers for their repeat business. It offers a suite of tools to implement points-based rewards, referral incentives, and VIP tiers, all aimed at boosting customer retention and lifetime value.

One of the standout features of Smile.io is its user-friendly interface, which makes setting up and managing a loyalty program straightforward, even for those without technical expertise. The app integrates seamlessly with Shopify, allowing for a cohesive experience for both merchants and customers. Customization options enable businesses to align the rewards program with their brand identity, enhancing the overall customer experience.

Thousands of users have praised Smile.io for its positive impact on customer engagement. 

For instance, the Laura Geller Beauty store uses Smile.io to reward customers for various actions, such as making purchases and friend referrals. These are simple things that any store can leverage but contribute massively to sales and retention.

The app’s integration capabilities with other tools, like email marketing platforms, further enhance its utility by allowing for targeted communication with loyal customers. 

If you want to implement a rewards program for your store, just go with Smile.io. It dead-simple to start up and it just works.

Get Smile.io on Shopify App Store

TikTok Shopify App

Best For: Social Media Marketing and Sales

What Makes it Great: Seamless Integration with TikTok’s Advertising and Shopping Features

Pricing: Free to install; additional costs may apply for advertising campaigns

What can we say about TikTok’s role in eCommerce that hasn’t already been said?

The TikTok Shopify app is designed to bridge the gap between your Shopify store and TikTok’s vast user base, enabling you to tap into a younger, highly engaged audience. 

This integration allows you to create and manage TikTok advertising campaigns directly from your Shopify dashboard, streamlining your marketing efforts. Additionally, it offers features like the TikTok Pixel for tracking ad performance and optimizing campaigns.

In short, it just makes it easier to promote your products on TikTok whether through advertising, viral campaigns, or anything in between.

In our experience, the TikTok Shopify app (and TikTok as a whole) offers a valuable opportunity for brands looking to expand their reach and engage with a dynamic audience. 

However, the best way to squander any opportunity on TikTok is to go in without a long-term content strategy. 

Success on TikTok often hinges on authentic, creative content that aligns with the platform’s trends and user expectations. Additionally, while the app itself is free to install, allocating a budget for advertising campaigns accounts for 90% of how much you can expect to get back from it (unless you’ve already got tens of thousands of followers.

Get TikTok Shopify App on Shopify App Store

AfterShip

Best For: Order Tracking and Returns Management

What Makes it Great: Comprehensive Carrier Support and User-Friendly Interface

Pricing: Free plan available; paid plans starting at $9/month

AfterShip is all about making your post-purchase experience shine—and that can make or break your customer’s overall perception of your brand. If you’ve ever caught yourself drowning in “Where’s my order?” emails, this app can solve a lot of headaches right out of the gate.

One of the standout features is its customizable tracking page, which gives you the freedom to keep your store’s branding front and center while showing customers real-time shipping updates. 

AfterShip also integrates with over 1,000 carriers worldwide, so it doesn’t matter if your shipment is going across town or across the planet—your customers will stay in the loop.

But AfterShip doesn’t stop at tracking. 

Its returns management system is practically an app within an app, letting customers initiate returns on their own. We’ve seen merchants cut back on support tickets drastically because people can submit returns themselves, track the process, and wrap things up without endless back-and-forth emails.

We love how it’s priced, too. 

AfterShip’s free plan is more than enough for smaller or newer stores, and when you do need to scale, the paid plans are totally reasonable, especially when you consider how many support hours you’ll be saving. 

If you’re serious about leveling up your post-purchase experience, AfterShip is a no-brainer. It’s a perfect “install it and forget it” app; that is until you remember how much time and hassle it’s saving your team.

Get Aftership on Shopify App Store

Bonus: What You Need From Shopify Apps

In the section above, you have a list of the best Shopify apps from our years of experience with the platform. And it’s a helluva starting point. 

But we never encourage our clients to trust what we say blindly. 

Instead, we want you to have a solid foundation so you can make your own decisions about apps. 

And, since apps just make it easier to perform Shopify store functions, let’s go over some of the most critical functions. 

We realize that not all apps we listed fall into the below category. However, feel free to contact as and ask us for recommendation on any app that solves any of the following pain points:

Lead Capture

Lead generation is a vital component of any marketing strategy. It is the only way to establish a conversation with potential customers – and convert them into actual customers. 

Without solid leads, your business will never take off.

Fortunately for us, we work in a digital environment, and there’s no shortage of apps designed to generate leads and automate funnels. And in turn, apps that generate leads are apps that increase sales.

Above, we mentioned Optinmonster as one of the premier options for lead generation. Privy is also on the list and has a lot of outstanding features that help generate leads.

That said, we focused on apps that will give you the best bang for your buck on a new store.

If you already have an established presence, giveaway tools such as Giveaway Ninja are an excellent way to generate leads for promotional campaigns.

Marketing and Promotion

Say you’ve got the lead generation aspect covered. 

The natural problem you’ll immediately need to solve is what to do with those leads. 

And that’s where marketing apps come into play. And they come in many forms. 

Email marketing apps to increase sales are abundant. However, we really like Klaviyo and frequently recommend it because it’s relatively simple to use and has all the tools you need, whether you’re running a corner store or a multinational company. 

We also love it because it integrates seamlessly with all social advertising platforms. 

Leveraging SMS and Facebook Messenger is also becoming an essential aspect of marketing. Which is why we included some purpose-built apps for that as well. 

Shopify Apps For Site Optimization

Shopify was built with SEO in mind. 

You’ll find dozens of apps that give you specialized tools to improve, repair, implement, and otherwise optimize your store’s search engine ranking. 

We recommend starting with a big-picture app that does everything relatively well—such as SEO Booster. 

Once you become more familiar with SEO and site optimization in general, you can move on to more specialized apps. 

Inventory Management

Don’t make the mistake of thinking that you can scale successfully without robust inventory management tools. 

Shipstation is a pretty good solution for fulfillment management. 

Oberlo is a top-rated app for finding products to sell. 

There are hundreds of apps out there that cater to specific needs in different industries. You should also consider an app that will manage back-in-stock alerts for your customers. Those can be a remarketing goldmine. 

Product Reviews

Start collecting reviews as soon as possible from as many sales channels as possible. 

Social proof is a massive sales driver, and you want to leverage it as much as possible. Collect reviews, and use Shopify apps to display those reviews on your store. 

Judge.me is one of the apps we love for product reviews. It’s simple to use and easily integrates with just about every channel where you can reliably collect reviews. 

Customer Service

Having a contact address is the bare minimum you can do to keep up with customer questions and complaints. 

And you’d better make sure that you’re prompt in responding to emails because good customer service is becoming a necessity in today’s e-commerce environment. 

But, we highly recommend using at least one of the many fantastic customer support and service apps on Shopify. 

Gorgias is one of our favorites and has many options that are both easy to use and super effective. 

Shopify Apps To Increase Sales

To some extent, the goal of every app on your Shopify store is to move more products either directly or indirectly. 

That said, there are some apps to increase sales with very clever tools. Depending on what you’re missing, one of those apps can serve to increase your revenue massively. 

Product review apps are an obvious example, but you can find a shedload of practical ways to make your business more successful if you think outside the box. 

As an example, Promo.com is an app we recommend above that lets you make videos about your products.

Some products have a lot of moving parts. Video can serve to explain them much better than a wall of text. 

Think about what you’re selling and whom you’re selling it to, and we’re sure you can find apps to help you sell better.

Choosing The Best Shopify Apps For Your Store

Finally, we’ll give you a few tips and tricks for what features you should consider in a Shopify app. 

Even if an app appears to be precisely what you need at first glance, often you’ll find that it’s missing some crucial features your store requires. 

Here are five crucial things we look out for when we’re choosing an app for a store:

1. Integrations 

You’ll never find yourself saying, “man, I wish this app had fewer integrations.”

As a general rule, more integrations are better, but it’s not just about the number of integrations. 

Integrations with other Shopify apps that you use are important, as are integrations with all the sales channels you use. 

But you’ll also want to look ahead and try to predict tools you may use in the future and pick apps that integrate with those tools.

Moreover, an apps’ integrations can sometimes give you clues and ideas about what you might use it for. Take a look at everything that works with the app and see if anything clicks. 

2. Simple Dashboard

We’re not looking to earn college credits in learning how to use an app. 

Shopify apps are there to make your life easier. So apps with too steep of a learning curve need to make up for it with AMAZING features. 

That’s not to say no app is worth your time, but consider whether or not it’s worth the investment. 

3. Customer Support

We like it when there’s a reliable team behind any app we use. 

For one, it lets us know that we can trust that app to perform as advertised now and in the future. 

And, most importantly, we don’t have to waste time trying to figure out why something is breaking. Having access to a customer support team is invaluable when sales are on the line. 

4. Price

The app’s performance has to justify the price; it’s as simple as that. So unless the app can pay for itself and then some, it’s a safe bet that you should chuck it. 

Bonus points if the app has a long and generous free trial. If it does, you’ll almost always want to take advantage of it. 

Even more bonus points for free Shopify apps with relatively usable unpaid plans. Some apps have free plans that don’t offer much value at all, so it’s more a promotional device than the actual value. 

4. Does it save you time? 

Ah yes, time. The most precious thing we have as business owners. Apps serve a purpose but at the end of the day, we want to make sure these apps create more systems and processes vs headaches and heartaches.

We would hate for you to hover over every issue, on every single platform, over every since order. Make your life easy.

Get apps that save you time, even if it requires a little bit of money. 

Over To You

Now you have:

• A list of top-notch tried and tested apps,
• a list of functions you’ll want to fulfill on your Shopify store with said apps; and
• a list of factors to consider when choosing apps. 

What else do you need?!

Seriously, what else do you need? Because we’d be happy to help.

Schedule a website audit or a free consultation with the team and we’ll help you pick just the right apps to streamline and scale your business. 

You can also leave us a comment right now, and if there’s an app out there that can help you, we’ll tell you what it is.