Klaviyo AI: How to Leverage It to Make Better Content

TL;DR

Klaviyo's AI Email feature, launched in 2024, generates subject lines, preview text, and email body copy using your brand's historical email data and tone—reducing campaign creation time from hours to minutes while maintaining brand consistency. The most effective use is generating first drafts for high-frequency campaigns (weekly newsletters, product launches) that your team then edits rather than using AI output verbatim.

In early 2024, Klaviyo announced Email AI—their AI-powered feature that can help you streamline email content creation.

But like with every AI tool, you need to invest time before it can save you time.

So let’s explore how to use Klaviyo’s AI-powered features, what types of content you can create, and why it’s a game-changer for email marketers looking to boost engagement and conversions.

📧 We are a Klaviyo-based email marketing agency and as such, we're familiar with every new feature on the platform. This article is written from first-hand experience.

How to Use Klaviyo AI Tool?

It’s simple. First, you need to open Klaviyo’s email editor.

Then:

Choose a section, or add one using the drag and drop tool.
Click the AI icon at the top left side. It’s the typical “sparkle icon”

Input the textual prompt of anything that you’d want AI to create.
Select “Generate drafts.”

A few options will appear for you in a moment, and you can choose the one that fits you best.

Klaviyo AI Email Generation Example

In an example on their website, Klaviyo used this:

“Create a sale reminder for 20% off with urgency to order before midnight. Make it a two-column layout with an image at the top and a button below.”

This is the draft they got:

Not bad.

What Can You Create With Klaviyo Mail?

With Klaviyo’s AI tool, you can generate a variety of complete email layouts.

For example:

AI-generated copy for text blocks.
Two-column layout.
Three-column layout.
Image blocks—yes, it can create images as well.
Button blocks for more impactful CTAs.
Spacers according to the content.

Does it fit with your branding? Yes, it does.

The platform can use your pre-generated template to extract all elements—from font, to color and style, to logo, and generate content accordingly.

Pretty good.

Why You Should Use Klaviyo AI Tool?

If you’re still in two minds about using Klaviyo’s AI tool, here’s why we think you should:

KlaviyoAI is quick and efficient: You can generate well-structured email content in seconds, removing writer’s block and allowing you to focus on strategy. And not copywriting.
It allows consistent branding: You can adapt your content to existing templates, so colors, fonts and styles remain aligned with your brand identity.
It will automatically optimize for conversions: Klaviyo’s AI-generated copy includes strong CTAs and persuasive messaging that is tailored to your goals—from sales to lead generation.
A/B testing will be easier: Different variations of your emails allow you to test different tones, subject lines, and layouts. With AI, you can accomplish this quickly and without manual effort.
It is scalable: Whether you’re sending one campaign or dozens, AI allows you to scale email production without compromising quality.

By leveraging Klaviyo AI, you can create high-quality content faster, experiment with messaging, and optimize performance with minimal effort.
Box: It’s almost like an email marketing assistant. Seriously.

For businesses with limited design resources, the tool's ability to create visually appealing layouts while adhering to brand guidelines is invaluable. And unlike generic AI tools, Klaviyo's solution is specifically optimized for email marketing, understanding the nuances of what drives opens, clicks, and conversions.

Email-first into Klaviyo's AI feature

Klaviyo’s AI tool is a powerful resource since it helps you create high-quality, engaging content quickly, all while maintaining consistent branding.

With features like A/B testing, automated optimization for conversions, and scalable email production, Klaviyo AI helps you focus on strategy rather than getting bogged down by copywriting. Or creative.

So whether you're looking to create compelling sales emails, lead generation campaigns, or eye-catching layouts, this tool has you covered.

And if you need additional help, or just want to take your marketing to the next level - let us at Top Growth Marketing help you harness the full potential of Klaviyo’s AI tools.

Reach out today and see how we can make your conversions surge with tailored email campaigns!

Frequently Asked Questions

What can Klaviyo AI actually write for your email campaigns?

Klaviyo's AI can generate complete email subject lines (with A/B testing variants), preview text, and email body copy across multiple content blocks. It uses your historical campaigns and brand data to match your established tone. The feature also includes a 'subject line assistant' that scores your subject lines for predicted open rate based on your list's historical performance data.

How do I access and use Klaviyo AI in the email editor?

Open any email in Klaviyo's email editor, select a text block, and click the AI sparkle icon in the top-left toolbar. Enter a prompt describing what you want (e.g., 'Write a 3-sentence product highlight for our new sleep supplement, emphasizing natural ingredients and 30-day results') and choose your desired tone. Review the output, edit as needed, and insert into your template.

Is Klaviyo AI content as effective as human-written email copy?

AI-generated email copy performs within 10–15% of skilled human copywriting for most standard campaign types (product announcements, promotional emails, newsletter content). For highly nuanced brand voice, emotional storytelling, or sensitive topics, human editing is essential. The practical value is in speed—AI produces a workable first draft in seconds, allowing your team to edit rather than write from scratch.

What prompts work best for getting good email content from Klaviyo AI?

Specific, context-rich prompts produce the best output. Include: product name and category, the primary benefit to emphasize, the target segment (new subscribers vs. loyal customers), the tone (urgent, friendly, educational), and any specific claim or offer to include. Compare 'Write an email about our new product' (vague) to 'Write a 150-word email announcing our new SPF 50 face moisturizer to existing skincare customers, emphasizing reef-safe formula and 24-hour hydration.'

Can Klaviyo AI improve subject line open rates?

Klaviyo's Subject Line Assistant predicts open rate percentile for any subject line you type, showing whether it's in the top 10%, 25%, or 50% of performers based on your list's historical data. Testing AI-suggested subject lines against manually written ones typically shows 5–15% open rate improvement. The real value is iterating quickly—generate 5 AI subject line options, compare predictions, and split-test the top two.