Generic emails don’t cut it anymore—shoppers expect personalization, and it works. Tailored product recommendations can boost average order value by up to 35%. The tricky part? Doing it well at scale. That’s where Klaviyo comes in. Its product recommendation engine...
In today’s crowded e-commerce landscape, every marketing dollar needs to pull its weight. While flashy channels come and go, email marketing remains the clear ROI winner—averaging $42 for every $1 spent. But great results don’t just happen. They come from smart...
Discover how ChatGPT Shopping revolutionizes online retail with AI-driven product recommendations plus tips to get noticed.
In e-commerce, every marketing dollar has to work hard—and email is still one of the few channels that actually pulls its weight. In fact, it delivers around $42 for every $1 spent. Pretty wild, right? But that kind of return doesn’t just happen. It takes strategy,...
Do you know how many active Facebook users there are? Over 2.8B. Yep, almost a third of the entire world is there. And with this, Facebook provides an unmatched opportunity to reach a broad, diverse audience. Especially with its sophisticated advertising tools....
Retailers are battling for attention—but one powerful, often overlooked tool cuts through the noise: email marketing.With up to $42 ROI for every $1 spent, it's one of the most effective ways to engage customers, drive sales, and build lasting loyalty. This guide...
Influencer marketing can be a powerful growth driver for small ecommerce businesses – if you know how to measure its impact. Many store owners partner with influencers to boost brand awareness, engagement, and sales, but then struggle to quantify influencer campaign...
Getting clicks from your TikTok ads is one thing. But sales? That’s an entirely different beast. If you’re seeing people engaging with your ads, but not as much with your landing page, it’s probably not about the ad itself. With more than a decade of working with...
How Trump’s 2025 tariffs impact ecommerce: From rising costs to ad spend cuts, here are 7 key insights every online seller needs to know.
Shipping can make or break an Shopify ecommerce business, so choosing the right solution is key. There are tons of options out there – from free apps to full-service fulfillment partners – so it’s natural to wonder, what the best way to ship is on Shopfy and what to...
Micro- influencer marketing is a cost-effective way for small eCommerce brands to connect with their audience. Micro-influencers (10,000-100,000 followers) boast a 6.7% engagement rate—60% higher than celebrity influencers—and...
Discover influencer types for e-commerce, from unboxing videos to live streams, to lerning and how they drive sales and build trust.
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