Negative keywords are a powerful way to keep your ads focused on relevant, high-performing search terms. Avoid wasting money on irrelevant traffic by selecting the words that are most likely to trigger your ads.

Social validation places your ad under the spotlight and helps you convert. Read this article to find out more about this phenomenon.

How to set up and optimize Google Ads campaigns for your Shopify store even if you’re just starting? Check this article and find out.