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Do You Need a Landing Page, a Sales Funnel, Or a Store?

Do You Need a Landing Page, a Sales Funnel, Or a Store?

by Jack Paxton | Customer Acquisition, eCommerce, Stategies, Tools | 0 comments

Sales funnel, landing page, or an online store? You should opt for one depending on what you’re selling, But which one? Find out here.

Facebook Attribution Window Explained – How to  Track Conversions

Facebook Attribution Window Explained – How to Track Conversions

by Jack Paxton | Customer Acquisition, eCommerce, Facebook Ads, Optimization, Shopify, Tracking | 2 comments

If you want to stay on top of your ad performance you need to understand Facebook attribution window and how it impacts your tracking.

Looking Beyond ROAS: A Guide to Scaling With Paid Ads

Looking Beyond ROAS: A Guide to Scaling With Paid Ads

by Jack Paxton | Customer Acquisition, eCommerce, Stategies | 4 comments

ROAS is crucial metric for paid ads and you need to track it carefully while you scale your business. This article will guide you through it.

How to Set Up Facebook Conversions API (Shopify & Other Platforms)

How to Set Up Facebook Conversions API (Shopify & Other Platforms)

by Jack Paxton | Facebook Ads, Tracking, Tutorials, Uncategorized | 0 comments

Learn how to set up Facebook conversion API to your store so you can bypass upcoming browser privacy policy and track your ad performance.

BFCM: How to Set Up Ads For a Profitable Q4 [2025 Guide]

BFCM: How to Set Up Ads For a Profitable Q4 [2025 Guide]

by Jack Paxton | Customer Acquisition, eCommerce, Lead Generation, Shopify, Stategies | 0 comments

BFCM is the hottest season for online stores and you better embrace it prepared. Read this article to find out how.

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