If you’re in ecommerce, you probably know that email marketing is the secret weapon to success.

In fact, it’s one of the most profitable retention channels according to reports.

But if you’re in ecommerce you also know that designing an email, let alone the entire automated sequence, can be quite a pain.

Well, we’re here to help. This article will provide tons of email example from ecommerce brands that we worked with—so something brand new and not rehashed from various articles online.

Buckle up, let’s start.

Welcome Email Ecommerce Examples

When a customer opts in to your sign up form, a welcome email follows.

Why do we send thems? We send welcome emails because first impressions matter. 

In a way, this is the golden moment when your customer is the most engaged, curious, and excited.

It’s your chance to introduce your brand’s story, highlight your best products, and maybe even toss a little welcome gift. A discount, perhaps. 

Plus, welcome emails often kickstart customer loyalty by helping them navigate their first steps, like exploring your shop, using their discount—or learning about perks like free shipping or VIP programs. 

Here’s an example of a welcome email of one our clients:

Notice all the elements?

• A discount code.
• A product carousel.
• A little “about” section.
• Some UGC. 
• Product and shipping information.

It’s all there.

Here’s another one:

This one contains a discount code, some social validation in the form of “featured” publications, and a button to explore products.

Simple, effective.

Let’s move on.

Purchase Process Email Examples

Unlike the welcome sequence, which triggers when a user signs the opt-in form, purchase emails trigger—logically—when a customer makes a purchase.

Some will argue that this sequence is the most important—as it will contain order and shipping information. 

So make sure the entire automation is well synchronized with your store and your inventory.

Let’s check the emails.

Order and shipping confirmation

We wont share images of this one but we felt it’s good to mention them.

Okay, let’s at least show you some design elements that go into the email itself:

Below, you’ll list the product details, price, and shipping confirmation. 

Then, the best thing to do is send an automated email when the product is shipped with approximate delivery time, as well as a tracking code—if available.

Customer feedback / review request

A few weeks after the product is delivered, you can send an email asking for feedback and add a “Rate” button so users can share their experience.

You can also add a special discount for a future purchase.

Upsell and cross-sells 

After your customers shop once, they might want to shop again. 

But you’ll have to nudge them with new products—or products that complement those that they’ve bought.

It’s incredible how deep you can go with upsell and cross-sell sequences. If you’re a house accessory brand—you can match the color of the bedding you sold with another matching accessory and thus increase your chances of selling more.

And that’s just one example. 

Here’s an upsell email of a baby brand cross-selling more products:

Retention Sequence Email Examples

Okay, you sold an item. Now how do you stay top of mind and retain your customers? 

With retention emails, of course.

These are valuable for ecommerce brands because they nurture existing customers. Tis will encourage repeat purchases, boost customer lifetime value (LTV), and build loyal customers over time. 

And—as you probably know—acquiring new customers is much more expensive than retaining existing ones. 

These emails are usually sequenced as follow-ups after a customer has subscribed to your list, either by opting in on your website or by buying a product.

Here’s some interesting retention campaigns we’ve sent and that you can use as well:

How-tos and explainers

How-tos and explainer emails are educational emails that guide customers on using products, showcase features, and provide tips.

These can ensure your users get maximum value from your brand—and will also keep them “hooked.”

Here’s an interesting how-to email from one of our apparel brand clients: 

This email explains how you can take care of high-fashion pieces but also recommends more collections.

Of course, you can play around with your how-tos depending on your brand.

For instance, for an olive oil brand client we’ve made a “recipe email sequence,” where it shows how you can combine this ingredient to create yummy meals.

Your creativity is the limit.

Mission and Core Values

Mission and Core Values emails highlight your brand’s purpose and principles. 

This is where you’re sharing what drives your business and why it exists, which can build trust and resonate with like-minded customers.

This email from our pillow brand client addresses the environmental concerns—telling you that you can recycle it, but also ads suggestions on how you can reuse it for for other purposes. 

Nice, isn’t it?

UGC and Testmionials

UGC (User-Generated Content) and testimonials emails can display real customer experiences. They can feature photos, reviews, or stories from actual users. 

And since people will trust other people more than they’d trust brands, they can be super effective in retaining new customers but also as a first-time acquisition tool.

Use them to highlight product value, and create relatable, authentic connections with your audience.

Here’s one from our wedding apparel client:

Retargeting and Remarketing Ecommerce Email Examples

Retargeting and remarketing emails are designed to re-engage potential customers—who showed interest but didn’t take action or purchased sometime in the past.

The sophisticated marketing tools of today allow you to target users who browsed your website, abandoned a cart, or clicked on an ad. 

In a nutshell, these emails remind them of what caught their eye, often sweetening the deal with incentives like discounts, free shipping, or product recommendation.

Here are the most common ones.

Cart abandonment

A cart abandonment email is an automated reminder to customers about items left in their shopping cart.

With more than 70% of all carts abandoned—some on purpose, an some due to a sheer lack of attention span—-encouraging users to complete their purchase can boost your conversions significantly.

Here’s how one of these emails can look like:

Point out the thing in your cart, show some social proof, and slap a discount above the CTA.

You would be surprised at how much this can boost your conversion rate.

Past purchasers

Yes, the acquisition is super important, but don’t neglect your past shoppers as well.

Past purchase emails thank customers, suggest complementary products, and encourage repeat purchases.

Here’s one from an aquarium brand:

It’s aimed at someone who bought an aquarium some time before, now suggesting another purchase with discount. This is similar to an upsell email, that we’ll cover later.

Winback Email

A winback email is a re-engagement message that you want to send to inactive customers.

If you’re lucky, you’ll remind them of your brand and entice them to return with special offers or fresh updates.

This is an example of one such email:

Sales, Special Offers, and Email Blasts Examples

Now the juicy part.

Sales, special offers, and email blasts are high-energy emails that you design to grab attention and drive quick action. Yes, you do this with all emails—but these in particular.

Use these to announce limited-time discounts, exclusive deals, seasonal promotions, or flash sales—often with bold visuals and clear calls-to-actions.

These emails are perfect for creating urgency, whether it’s a 24-hour sale, free shipping weekend, or a big holiday event. 

Tip: Combine engaging copy with irresistible offers, they motivate customers to act fast and keep your brand top of their mind.

Here’s a birthday email example:

This is an email example we did with our client Taste Salud. It’s an email that invites users to a raffle with paid trip and VIP seats for Bad Banny event:

Spoiler alert: This contest crushed it.

Here’s a BFCM email as well:

It’s time to design some emails

Now that you’ve got the inside scoop on crafting impactful emails, it’s time to put your knowledge to work.  

Of course, this is just a fraction of the possibilities—and as mentioned—your creativity and your knowledge of email automation are your limits. 

Meaning that you can indeed craft some wonderful, high-converting stuff.