Unit Economics for DTC Brands: The Complete Guide
The complete unit economics guide for DTC brands — contribution margin, CAC, LTV, payback period, with vertical benchmarks and 7 free calculators.
What’s a Good Profit Margin for an eCommerce Business?
What does a healthy profit margin look like? Learn the benchmarks by vertical, the hidden costs, and how to calculate your net margin.
Contribution Margin for eCommerce: What It Is and Why It Matters
A 55% gross margin can still be losing money. Contribution margin accounts for fees gross margin misses. Here’s how to calculate it.
How to Calculate and Improve Your Cost Per Acquisition for eCommerce
TL;DRYour CPA is only meaningful relative to your margin and LTV — a $35 CPA can be great or terrible depending on your numbers. The formula Max CPA = AOV × Gross Margin % sets your ceiling, but LTV-based targeting can give you 3× more room to acquire customers than...