by Jack Paxton | Customer Acquisition, eCommerce, Shopify, Tools |
“Shopify vs. Amazon: Discover the key differences in control, customization, fees, and tools to choose the best platform for your store.
by Jack Paxton | eCommerce, Email Marketing |
Discover top ecommerce email examples to boost retention and sales and learn more about sequences – from welcome to winback.
by Jack Paxton | Customer Acquisition, eCommerce, Tutorials |
TL;DR Sustainable ecommerce growth requires eight coordinated tactics: optimizing paid acquisition channels, building owned email/SMS lists, improving conversion rate, increasing average order value, extending customer lifetime value, expanding to new channels,...
by Jack Paxton | Customer Acquisition |
TL;DR Google Analytics 4 on Shopify requires installing the GA4 tag via Google & YouTube app or GTM, configuring enhanced ecommerce events (view_item, add_to_cart, purchase), and linking to Google Ads for closed-loop attribution. The transition from Shopify...
by Jack Paxton | eCommerce, Retention |
TL;DR SMS marketing for ecommerce delivers 98% open rates and 6x higher click rates than email, making it the most direct channel for reaching customers with time-sensitive offers and abandoned cart recovery. A successful SMS program requires explicit opt-in consent...