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ChatGPT Shopping: What Is It and How To Make Your Product Visible On It

ChatGPT Shopping: What Is It and How To Make Your Product Visible On It

by Jack Paxton | Customer Acquisition, eCommerce | 1 comment

Discover how ChatGPT Shopping revolutionizes online retail with AI-driven product recommendations plus tips to get noticed.

How to Track ROI from Klaviyo Campaigns?

How to Track ROI from Klaviyo Campaigns?

by Jack Paxton | Customer Acquisition | 0 comments

In e-commerce, every marketing dollar has to work hard—and email is still one of the few channels that actually pulls its weight. In fact, it delivers around $42 for every $1 spent. Pretty wild, right? But that kind of return doesn’t just happen. It takes strategy,...
How Can You Promote Your Small Business on Facebook? 10 Tips From Seasoned Agency

How Can You Promote Your Small Business on Facebook? 10 Tips From Seasoned Agency

by Jack Paxton | Customer Acquisition, Facebook Ads | 0 comments

TL;DR With 2.8 billion active Facebook users, small businesses have enormous reach potential—but succeeding requires more than a business page. The 10 tactics covered here focus on precise audience targeting, video content, retargeting pixel setup, and budget...
Retail Email Marketing: The Ultimate Guide to Boosting Sales and Customer Loyalty in 2025

Retail Email Marketing: The Ultimate Guide to Boosting Sales and Customer Loyalty in 2025

by Jack Paxton | Customer Acquisition, eCommerce, Shopify, Tools | 0 comments

TL;DR Retail email marketing delivers up to $42 ROI per $1 spent and serves as the highest-margin retention channel for both online and brick-and-mortar retailers—but only when executed with proper segmentation, automation flows, and consistent send cadence. Retailers...
How to Measure Influencer Marketing Success for Your Ecommerce Store

How to Measure Influencer Marketing Success for Your Ecommerce Store

by Jack Paxton | eCommerce | 1 comment

TL;DR Influencer campaigns for ecommerce deliver $5–$6 in revenue per $1 spent on average, but measuring this return requires pre-campaign goal-setting, proper UTM and promo code attribution, and a measurement framework that captures both direct conversions and...
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