Ecommerce Customer Retention: The 90-Day Guide
Ecommerce customer retention rebuilt around the 90-day second-order window: real DTC benchmarks by vertical, the flows that pay, and the one metric to grade on.
SMS Marketing Examples: 12 Texts That Convert in 2026
12 DTC SMS marketing examples with copy you can steal, plus 2026 benchmarks (CTR, RPR) and TCPA compliance tips for ecommerce brands.
DTC Benchmarks 2026: Conversion Rate, ROAS & Email Revenue (Real Store Data)
Real pooled benchmarks from DTC stores: median 1.17% conversion rate (n=19, 17M sessions), Meta ROAS 2.70, Google ROAS 4.07. Anonymized, methodology disclosed.
What Does a Media Buying Agency Do? (And When to Hire One)
TL;DR A media buying agency plans, purchases, and optimizes your paid ad placements across channels like Meta, Google, and TikTok. Typical pricing runs 10–20% of ad spend or a $2,500–$10,000 monthly retainer, depending on scale. Across our DTC accounts, median Meta...