How to Increase Average Order Value Without Killing Margin
Increase average order value without gutting margin: threshold math off your modal order, full-price bundles and post-purchase upsells for DTC.
Increase average order value without gutting margin: threshold math off your modal order, full-price bundles and post-purchase upsells for DTC.
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Ecommerce customer retention rebuilt around the 90-day second-order window: real DTC benchmarks by vertical, the flows that pay, and the one metric to grade on.
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Real pooled benchmarks from DTC stores: median 1.17% conversion rate (n=19, 17M sessions), Meta ROAS 2.70, Google ROAS 4.07. Anonymized, methodology disclosed.