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Ecommerce Conversion Rate Optimization: 11 Proven Strategies to Turn More Visitors Into Buyers

Ecommerce Conversion Rate Optimization: 11 Proven Strategies to Turn More Visitors Into Buyers

by Jack Paxton | Customer Acquisition, eCommerce, Tutorials | 0 comments

TL;DR Ecommerce conversion rate optimization (CRO) is the highest-leverage growth lever most DTC brands underinvest in — a 1% lift in conversion rate has the same revenue impact as a 50% increase in traffic, at a fraction of the cost. The 11 proven strategies in this...
Email Marketing Best Practices for DTC Brands: 9 Proven Strategies to Drive Revenue

Email Marketing Best Practices for DTC Brands: 9 Proven Strategies to Drive Revenue

by Jack Paxton | Email Marketing | 0 comments

Learn 9 proven email marketing strategies that help DTC brands drive 20-30% of total revenue. From automated flows to segmentation tactics.

How to Measure ChatGPT Ads (And What You Can’t — Yet)

How to Measure ChatGPT Ads (And What You Can’t — Yet)

by Jack Paxton | ChatGPT, Customer Acquisition | 0 comments

The most important measurement question in digital advertising right now has an uncomfortable answer. Here’s the full picture: what you can track, what you can’t, and how smart teams are building around the gap.

How to Get Your Shopify Store Into ChatGPT Shopping

How to Get Your Shopify Store Into ChatGPT Shopping

by Jack Paxton | ChatGPT, Customer Acquisition | 0 comments

TL;DR Getting your Shopify store into ChatGPT Shopping requires optimizing for the same structured data and merchant feed formats that power Google Shopping, since ChatGPT’s product search pulls from trusted merchant sources including Google’s Shopping...
Can You Run ChatGPT Ads?

Can You Run ChatGPT Ads?

by Jack Paxton | ChatGPT | 0 comments

The pilot is live, but it’s not open to everyone yet. Can you run ChatGPT ads, what it costs, what’s off-limits, and when the rest of us can get access.

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