The cleaning products space is brutal.
Crowded shelves, price wars, and consumers who think bleach is bleach. Sound familiar?
But some cleaning brands are absolutely crushing it. They’re building cult followings, commanding premium prices, and turning mundane products into must-haves.
The secret? They’ve partnered with ecommerce marketing agencies that know how to cut through the noise.
We’ve tracked down the top cleaning products marketing agencies across the US with actual results. Let’s break them down.
Top Growth Marketing
We’re leading this list because we’ve been in the ecommerce trenches for over 15 years, turning cleaning brands from shelf-warmers into category leaders.
No fluff, no vanity metrics, just profitable growth that shows up in your bank account.
Perfect for: Ambitious cleaning brands ready to scale aggressively, or established players who need a marketing team that actually understands P&L statements.
What we bring: A dedicated squad of cleaning industry specialists who live and breathe your category.
Whether you need Google Ads that convert, Meta campaigns that stop the scroll, or email sequences that turn browsers into buyers, we’ve got the expert for each channel.
Track record: Our client roster spans scrappy startups to household names. Our client list speaks for itself, while you can find case studies and testimonials on our website, too.
The Social Shepherd
These folks have cracked the code on making cleaning products go viral.
If you’ve ever wondered how a toilet bowl cleaner gets millions of TikTok views, The Social Shepherd probably had something to do with it.
Perfect for: Brands ready to dominate social media and turn cleaning into content gold. Whether you need 10 influencers or 200, they’ve built the network to make it happen.
What they deliver: The full social media arsenal—Paid Social, Paid Search, Social Media Management, Influencer Marketing, and Creative Production. Their multi-attribution reporting shows you exactly where your dollars are working hardest.
Why they win: They’ve turned some of the biggest CPG brands into social media powerhouses, proving that even mundane products can become scroll-stoppers.
Cool Nerds Marketing
Don’t let the playful name fool you.
These strategists are serious about building brands that matter. They’ve mastered the art of making cleaning products feel essential.
Perfect for: Cleaning brands that want comprehensive strategies showcasing what makes them different in a sea of sameness.
Their superpower: Full-service marketing with a product-obsessed approach. They dig deep into what makes your formula, packaging, or brand story unique, then build campaigns that make consumers care.
Proof points: Herr’s, Max Boost, and Campbell’s trust them with their biggest campaigns—and they deliver results that show up on the bottom line.
STRYDE
STRYDE lives in the home goods universe, which means they understand how cleaning products fit into the bigger picture of household essentials. They’re revenue-focused and results-driven.
Built for: Home goods brands serious about expanding market reach and growing revenue, not just building brand awareness.
Service mix: Digital marketing, SEO, and content strategies designed to drive traffic that actually converts. They focus on building brand loyalty that translates to repeat purchases.
Why they work: Deep home goods sector knowledge means they understand purchase patterns, seasonal trends, and what motivates your customers to choose you over competitors.
Accelerated Digital Media (ADM)
ADM operates with laser focus on one thing: converting shoppers into customers. If you want an agency that treats every dollar like it’s their own, ADM delivers.
Ideal client: Performance-driven cleaning brands that measure success in sales, not likes. They work with everyone from garage startups to Fortune 500 companies.
Tactical approach: SEM, paid social, and programmatic marketing powered by data science. Every campaign is optimized for conversions and ROI—period.
Bottom line: They’ve built a portfolio of home goods brands that actually see revenue growth, not just engagement spikes.
Wieden+Kennedy
The legends behind some of the world’s most memorable campaigns. When you need to transform a cleaning product into a cultural phenomenon, W+K has the creative firepower to make it happen.
Right for: Cleaning brands with big budgets and bigger ambitions. If you want to create a lasting brand identity that resonates emotionally, these are your people.
Creative arsenal: Brand strategy, advertising, content creation, and design that gets people talking. They create campaigns that become part of pop culture.
Hall of fame: Nike, McDonalds, Ford, and other global giants trust them with their biggest swings—and they consistently hit home runs.
Ogilvy
The original Mad Men. Still crushing it decades later.
Ogilvy combines old-school advertising wisdom with modern marketing science, making them perfect for cleaning brands that want both reach and respect.
Best fit: Cleaning brands needing full-service support with global capabilities. They’ve got the experience and infrastructure to handle major consumer brands.
Service depth: Brand strategy, advertising, PR, and digital marketing wrapped into integrated campaigns that work across every touchpoint.
Client roster: Unilever brands like Dove and Hellmann’s trust Ogilvy with their marketing—proof they know how to handle consumer products that matter.
inBeat
Results-driven doesn’t begin to describe inBeat’s approach.
They combine performance marketing with creative excellence to build campaigns that scale efficiently and profitably.
Target client: Growing cleaning brands ready to scale fast without burning through budgets. They work with both emerging and established brands.
Competitive edge: High-performing campaigns backed by serious data analytics. They specialize in influencer marketing and paid ads across Facebook, Instagram, and TikTok, delivering measurable ROI.
Why they win: Custom strategies that integrate creative content with precision targeting, resulting in campaigns that actually move products off shelves.
310 Creative
Innovation meets execution at 310 Creative. They help CPG brands stay ahead of trends and connect with consumers through cutting-edge digital strategies and authentic influencer partnerships.
Perfect match: CPG brands wanting forward-thinking agencies that understand tomorrow’s marketing landscape today.
Service portfolio: Digital strategy, influencer marketing, and content creation that breaks through noise and drives results.
Innovation factor: They create campaigns that feel fresh and authentic, helping brands connect with consumers in meaningful ways.
The Bottom Line: Choose Your Growth Partner Wisely
The cleaning products game is getting tougher every year.
Generic marketing approaches get generic results, and generic results get you buried under competitor noise.
The agencies on this list have proven they can turn cleaning products into profit-generating machines. Choose wisely.
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