Meet the new wave of creators.
They don’t get tired, don’t cancel last minute, and don’t want merch from you. Let alone free hotel stays. Still, they can promote your brand, sometimes even better than “real” people.
We’re talking about AI influencers. And in this little case study, we’ll look at Gia Heights, Top Growth Marketing’s very own up-and-coming virtual creator making waves in e-commerce.
We’ll also guide you through how to make one of your own. So let’s get started.
What Is an AI Influencer
An AI influencer is a virtual personality created with artificial intelligence. It is designed to produce realistic content, interact with audiences, and represent brands.
Yes, just like a human influencer. But with complete creative control as well as limitless availability and scalability.
Okay, but what is an AI influencer exactly? Well, check out this image:
This is Gia Heights. And she is 100% artificially generated.
Yet, she can promote your ecommerce brand to perfection. And also drive engagement tailored to your audience.
Now, answer us this question: If you didn’t know, would you guess? Maybe. If you’re cherry picking details in the image. But we’ll show you more later in the article.
Gia Heights is our proud brand ambassador and she’s still new to the game. For instance, if you want to check how other virtual influencers are faring, check out Miquela’s content and numbers. Don’t worry, Gia won’t mind. She loves Miquela, too.
Why Use AI Influencers?
You should try using AI influencers because they’re cheaper, work all day, and can quickly create content.
Sounds ideal, right? But listen to this as well:
- Up to 58% of social users follow at least one virtual influencer. Especially Gen Z.
- 35% of influencer followers have bought something because an AI creator promoted it.
- A virtual influencer with the same impact may cost 25 times less!
If that sounds inflated, think again. How many times have you stopped to check an AI content online. Particularly on social media. Yes…
That’s because AI content, even when indistinguishable from human, can still have that subconscious moment of uncanny valley that makes you stop the scroll.
Gen Z love them. Boomers are digging them. And the stats back it up, with reputable sources claiming AI influencers have 5% higher engagement rate, for example.
Just look at this video:
🔬New scientific research is coming out that backs up the appeal of virtual influencers.
According to one report some people may trust virtual influencers less than human ones, but their uniqueness can make them more appealing.
And when audiences feel a personal connection with them, this uniqueness can actually boost purchase intent and brand engagement.
How to Create an AI Influencer
There are many ways to create an AI influencer to get your brand out there.
But we’ll just focus on the easy mode. Creating a virtual creator is easier than ever thanks to new tools that handle the heavy lifting for you.
To create Gia, we’ve used Influencer Studio, which helps us create tons of Gia content in minutes.
You can design a personality, style, and content plan without needing expensive production teams. The entire thing is fast and affordable and you can build, customize and manage a virtual creator in one place.
It’s the only thing you need to bring your AI influencer to life:
- Her look
- Her ever-changing outfits
- Product placements
- Locations
- Videos
We create it all and then share it.
So if you want to create a super cool virtual influencer like Gia, just hop on to Influencer Studio and start creating. All you need is an idea.
AI Case Study: How We Made Gia Heights Our Agency Influencer On-Demand
It’s not just vanity words. Gia is promoting our brands quite successfully through whitelisting on social media.
And we’ll share some of these use cases for you to try and replicate.
AI Influencer Case Study Example One: Gia Heights Promoting a Best-Seller
Gia Heights was asked to promote a client’s top-selling eyebrow curler.
The goal: Boosting brand awareness through ads and driving more purchases.
The strategy: On Instagram, Gia shared a carousel post with two images.
The first, the first, a close-up of her face showcasing her styled brows:
In the second, we see Gia adding the product to her cart on the brand website, just like any customer would:
This makes the post feel normal and real, but even more important, it helps people see the brand as friendly and easy to buy from.
AI Influencer Case Study Example 2: Gia As a Slice of Life Ambassador
Believe it or not, AI influencers can make your brand feel more “real.” Sometimes, they do it better than real people.
Here’s an example. Gia Heights teamed up with a sock brand to show how their socks are comfy, but also perfect for everyday moments.
The goal: Make the product feel natural and easy to include in a busy lifestyle.
The strategy: Gia shared photos of herself wearing the socks while sitting on the grass with books nearby. Just a relaxed, normal day.
She showed how the socks can be part of daily routines, whether you’re working, studying, or just chilling.
Takeaway: AI influencers like Gia can help your brand by making products feel real and relatable by fitting them into your audience’s everyday life.
AI Influencer Case Study 3: Gia Promotes a Trendy Crop
Imagine an influencer working with a big apparel brand. Well, that’s Gia Heights.
We connected her with our client, a niche fashion brand, to promote one of their popular crop tops. Our target customer? Those who care about being stylish but also a bit wacky.
Content strategy: Showing off the crop top in a relaxed and casual setting. Gia makes it easy for her followers to imagine wearing it for different occasions such as going out, or just… hanging out.
Takeaway: AI influencers like Gia can help your brand set trends and inspire customers to try new styles.
With tools like Influencer Studio, adding AI personalities and your brand products to your campaigns is simple and effective.
…And it can help you reach you reach more people and boost sales. Which is the most important.
The future is virtually here
AI influencers like Gia Heights are powerful, relatable brand partners who work around the clock without a coffee break. Which doesn’t mean you shouldn’t have one.
If you’re not jumping in this trend, you might miss out pretty quickly. It’s cheap, it’s engaging, and… everybody’s doing it.
So jump to Influencer Studio or a similar tool and start creating right away. Meanwhile, think of all the cool moments or situations you can drop your virtual influencer in…
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