Case Study
📱
Whitelisting Ads for eCommerce Brands
How we’ve scaled ecommerce brands with whitelisting ads, influencer partnerships, and optimized strategies. Read our case study and let us 👉 HELP!
- Overview
- Challenges
- Strategies
- Execution
- Results & Examples
- Testimonials
- Summary
Overview
At Top Growth Marketing, we’ve helped ecommerce brands use whitelisting ads to drive big results—boosting sales, lowering CPA, and improving ROAS.
Want to level up your ads? This whitelisting for ecommerce case study shows how this strategy can boost your performance.
Challenges
- Low ROAS & profits on ads
- High CPA on ad channels
- Lack of new customer and revenue growth
- Not seeing results from paid advertising
- Not generating enough revenue for scalable growth
- Low customer LTV
- Too high cost of advertising and CPM
- Lack of reporting to identify areas of opportunity to scale
- The lack of testing
beauty Brand
Improvements in 6 Months
%
Increase for Return On Ad Spend (ROAS)
%
Increase in revenue
The Strategy: How to Leverage Whitelisting Ads for Ecommerce
Whitelisting for ecommerce is about partnering with influencers to run ads directly from their accounts. Here’s how it works in a few simple steps:
Identify the Right Influencers
Start by choosing influencers whose audience matches your target—then pitch running ads through their account.
Set Up and Run the Ads
Once content is ready, set up the ad in the influencer’s Ad Manager or boost the post. Use your usual targeting—just now through their account to reach their audience.
Negotiate Terms and Get Access
Once partnered, the influencer grants ad access. You control budget, targeting, and messaging—while the ad runs through their account.
Monitor, Optimize, and Scale
Monitor ROAS, CTR, engagement, and conversions after launching the whitelisted ads. Adjust targeting, budget, and scale for top-performing segments.
Create the Ads with Your Brand's Messaging
Collaborate with the influencer to create content that aligns with your brand but let their personality shine. Ensure the ad feels natural.
Measure Success and Iterate
Analyze campaign results by comparing ROAS, conversion rates, and CLV to traditional ads. If successful, scale with more influencers.
Why This Strategy Works
A key driver of performance in whitelisting campaigns is strong ad creative paired with strategic copy. Below are examples and tactics we used to scale ecommerce brands using influencer whitelisting—supported by smart targeting, messaging control, and audience trust.
👉 Authenticity: Running ads from an influencer’s account helps the ad feel like a natural recommendation rather than a hard sell, making it more likely that followers will engage and purchase.
👉 Audience Trust: Followers already trust the influencer, so they’re more likely to trust the ad as well. This means you get access to a highly engaged and loyal audience that may not respond as well to ads from a brand’s own page.
👉 Improved Engagement and Conversions: Whitelisted ads are more integrated into the influencer’s feed and storytelling, which often results in better engagement rates and higher conversions compared to traditional ads.
👉 Control and Customization: Despite the influencer running the ad, you still control the messaging, creative, and targeting. This flexibility ensures your brand’s objectives are met while tapping into the influencer’s reach.
A specialist showcasing your product boosts credibility and trust, making it more appealing.
👉 Want to dive deeper? Learn more about what whitelisting is and how much to charge for whitelisting ads.
👉 Get in touch to learn about all the other ad types we use to grow ecommerce brands.
Demonstrating fit and style helps customers visualize wearing the product, enhancing appeal.
Unboxing adds excitement and authenticity, creating a personal connection with the product.
Whitelisting brings products into real-world contexts, boosting trust and driving sales.
“Whitelisting completely transformed our brand! The sales and awareness boost was off the charts. It’s like we unlocked a whole new level of success—this strategy is a game-changer!”
The Results: Success with Whitelisting for Ecommerce
We track key metrics like ROAS, ROI, POAS, NC-ROAS, and LTV/CPA ratio to measure whitelisting for ecommerce success. Below, we share wins from ecommerce brands who saw results within the first 6 months, building the foundation for this case study.
- 170.74% increase in Revenue in first 6 months for a Beauty Company
- 3.11 ROAS coming from one whitelister alone, with a revenue of $16,344.06 in an Apparel Brand
- 1.78 x ROAS increase on the first month of the whitelisting ad campaign for a Beauty Brand
- Our partners that invest in whitelisting have an averaged a 3+ ROAS at scale.
👉 Book a call and ask us for more results
Apparel Brand
Whitelisting Ads Case Study Results
Art Brand
Whitelisting for eCommerce Case Study Results
Beauty Brand
Whitelisting for eCommerce Case Study Results
Creative Types Used
Creative is a powerful tool for improving performance. In this whitelisting case study, we emphasize a consistent creative process with feedback loops to boost key metrics like ROAS, CTR, Share ratio, CPC, and CPM.
Here are the creative styles we produce and test to drive results:
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Product Showcase: Elevated shots highlighting key features.
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Lifestyle: Styled photoshoots with overlays for relatable context.
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Press Releases: Featuring products in media outlets (e.g., “as seen in xxx”).
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Whitelisting: Leveraging influencers/customers to amplify reach and build trust.
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Giveaways: Engaging campaigns to increase interaction.
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Features & Benefits: Overlays and callouts to highlight product advantages.
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How-To / Unboxing: Step-by-step tutorials demonstrating product functionality.
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Testimonials & UGC: Authentic reviews and user-generated content.
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Comparison: Highlighting brand superiority (e.g., “Us vs. Them”)
By combining these creative styles and testing them regularly, we maximize performance, especially with whitelisting efforts.
Targeting & Audience
Audience segmentation and targeting—particularly through Prospecting, Remarketing, and Retention—are crucial for driving profitable campaigns.
Here are the key targeting strategies:
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Custom Audiences: Based on website engagement.
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Social Account Engagement Segments: Targeting users who engaged with the brand’s and influencers social profiles.
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Email/SMS Segments: Retargeting based on customer data from email/SMS lists.
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Lookalike Audiences: Targeting audiences similar to high-value customers.
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Geo-Targeting: Refining ads based on specific geographic locations.
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PMax Ads: Leverage whitelisers content on Youtube via pMax campaigns.
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3rd Party Tool Data: Using insights from external tools for deeper audience insights.
By combining these strategies with whitelisting efforts, we were able to optimize audience reach and scale campaigns effectively.
Offers & Promotions
To improve ROAS, NC-ROAS, and new customer revenue, offers play a crucial role in driving success. The right offers can make or break the cost of traffic, and require creativity, testing, and close monitoring of both primary and secondary KPIs.
Here are a few offers we successfully use to drive growth through whitelisting:
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Select Product Sales: Featuring specific products with targeted offers to increase conversions.
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New Product Drops: Creating excitement around new product releases to boost engagement.
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Limited or Scarce Product Runs: Highlighting exclusive, low-stock items to drive urgency and interest.
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First Purchase Offers: Offering a discount or incentive on first-time purchases to encourage conversions.
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BOGO Offers (Buy One, Get One): Engaging customers with value-driven offers to increase average order value.
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Bundling: Creating attractive product bundles to increase sales volume.
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Holiday or Seasonal Campaigns: Capitalizing on seasonal events with timely offers.
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Merchant Center Promotions: Using Google Merchant promotions to incentivize purchases.
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Ad Extension Promotions: Adding promotions to ad extensions for higher visibility and click-through rates.
Summary
As these industries continue to expand in innovation, growth is unlimited and customer outreach is more and attainable on the digital landscape.
Get in touch with us, and let’s grow your business together.
Service Breakdown
- Social Media Ads 80%
- Youtube Ads 60%
- Ad Creative & Copy 30%
- Email & SMS 20%
Frequently Asked Questions
How much experience do you have?
We have been running social ads for eCom brands since the start of Facebook when CPM’s were a wonderful $1-3.
A lot has changed since 2010, our team has grow substantially to cover all ad platforms as well as email making us the dream team for scaling eCommerce apparel brands.
What services do your provide?
Over the years we have spotted a few trends when scaling brands. Mostly the revenue sources are broken down like this 30% Organic, 30% Ads, 30% Email, and 10% random.
We focus on running the best ads and emails for partner brands. The services our team are set up to provide are… strategy, ad media buying across all channels, copywriting, creative design, and email/sms management.
How will my business benefit from partnering with TGM?
We are focused on long-term profitable growth for all of our partner brands. We do this by focusing on a few core KPI’s and improving them month over month.
Some of these core KPI’s are ROAS, NC-ROAS, POAS, ROI (Marketing efficiency), New Revenue, and Ad Spend.
By doing what we do and focusing on these KPI’s with our custom reports, your brand will benefit from steady, profitable growth.
What ad platforms do you specialize in?
We have managed pretty much every ad channel under the sun and currently spend millions a month across our partners.
The main channels with the highest spends are Meta, Google, TikTok, Pinterest, and Microsoft.
How long does it take to launch ads & emails with TGM?
We have a streamlined process for getting started and working with our partners.
The first week is dedicated to creating in-depth customer avatars, which will set the foundation for all the targeting, copy, and creative.
In weeks 2 and 3 we work hard to get your 1st round of ads and emails ready for approval.
By week 4 we can usually have your first round of new ads up and running.
This can change from brand to brand depending on revisions, the complexity of products, etc. But this is a good benchmark to follow.
What Our Partners Say
Join hundreds of brands that propelled their growth using our tried and tested methods.
Nick Christensen
Head of Customer Acquisition, AppSumo
We see incredible results from our engagement with Top Growth Marketing.
They secure customers through campaigns that effectively manage our cost-per-conversion requirements.
Their knowledge of paid media is notable. I’m always impressed by their expertise, and I haven’t found anyone else with their level of talent in that industry.
We expanded services since we started with Top Growth Marketing because working with them is great.
Josh Leyva
Co-Founder, Taste Salud
Their hard work, strategies, and fast turnaround times have been instrumental in achieving our key milestones.
We have been working with them for 2 years after seeing them speak at a Shopify conference. Top Growth Marketing has been such a game-changer for us.
So if you are looking for a great partner that delivers results, I highly suggest Top Growth Marketing.
See full video testimonials here.
Kara Harshbarger
Founder, C Curl
I was just sitting here thinking about how very impressive TGM is and how grateful I am that I found you.
THANK YOU and your team for being incredible at your jobs, and for being such nice, great people.
See full video testimonials here.
Evan Pinstein
Co-Founder, Beers
We started running ads with Top Growth Marketing and after only 2 months of working with their team, we saw incredible results.
They dialed in what resonates with our customers around week 5 and by the end of month 2, we saw more sales on our website in 1 month than we saw during the entire year!
TGM is incredibly easy to work with, they respond to questions and concerns immediately and they don't spend money just for the sake of spending.
They're an absolute necessity if you're looking to bring your business to the next level and I can't say enough great things about them.
Andrew Shaw
Head of Paid Marketing, 1DS Collective
After 8+ months of service, I am very pleased with TGM as a paid media management company.
Their team was able to help us weather the iOS14 storm on Facebook, keeping the account on positive ROAS.
Where a lot of other advertisers lost money, they kept the account in winning territory.
They are thorough, organized, and consistently deliver top-shelf advice, results, and creative executions. Two big thumbs up!
Ryan Rock
Founder, Fat Boy Surf Club
We are an apparel lifestyle brand and we've been working with Top Growth Marketing for 5 months now. They have been a game-changer for our business!
Our biggest issue now is keeping inventory in stock since we are constantly selling out.
TGM helped us achieve our most successful Black Friday/Holiday Season and has helped us maintain growth and consistency in the following months - when we usually see a sharp decline in sales.
Instead, we have continued to have record months even in January and February.
Dave Palmer
Founder & CRO, Yoga Club
Jack (TGM founder) is one of the most driven, genuine, efficient, and dynamic people I've ever had the pleasure of working with.
He was instrumental in growing brands to multimillion-dollar status, all within the tightest performance-driven ROI requirements.
He balanced outward-facing client presentation skills with deep hands-on knowledge on a level I've not seen before.
He is never too busy to answer a question and his positive can-do spirit lifts the room and the team around him. In short, Jack is a super high caliber, high integrity, fun, smart, driven, and effective.
Sophia Lotter
Director of Marketing, Waiakea Water
Being able to trust our partners to do the best job possible makes our lives that much easier.
Jack and Jenn at Top Growth Marketing are experts in what they do and will go above and beyond to create value for their clients.
We've worked with TGM for over 3 years, growing our revenue by 280% while reducing CPAs and CPMs. These guys know what they're doing, hands down.
Chris Pan
Founder, MyIntent
It has truly been a gift to have worked with TGM.
1) Truly experts at digital marketing.
2) Understand and care about our needs and goals.
3) Selfless in teaching and empowering us.
4) Has genuinely been a pleasure to work with and be around.
Dave Pan
Chief Operating Officer, MyIntent
I can't say enough good things about Jack and Top Growth Marketing.
We had no Facebook ad expertise when we first started buying ads and Jack quickly and efficiently came in and set up all of the proper pixels, custom audiences, look-a-likes, etc to quickly get us scaling.
More importantly, Jack acts as a mentor and coach for your business, providing best practices across your entire marketing strategy (email, average order value, conversion rate optimization, Pinterest, etc).
He also has a great, 'go-getter' personality that is easy to get along with. We truly appreciate everything Jack did for us!
