PTMimages – Digital Strategy Case Study
The Challenge
How to take PTMiamge, a successful, traditional art decor business and introduce/implement a digital strategy to keep up with the growing digital demands of customers. Adapting not just for customers but to stay competative in the industry.
The Solution
We started out by building out a new mobile responsive website fully kitted out with WooCommerce, bulk product management as well as shipping and payment fulfillment.
After the foundation was set we created and built social media channels with unique value ad content, ran campaigns to build future followers. This was all implemented with the help of Facebook, LinkedIn and Adwords campaigns.
%
Increased Brand Exposure
%
Increased Time On Website
Day Turnaround
Strategy
Social Media
Build up social channels with tools, giveaways, ad campaigns and value ad content.
SEM Campaigns
We did extensive keyword research to find the customers in different stages of their buying decision to target unique search ads to.
Website Development
We build a mobile responsive website that had all the core needs and information available for browsing customers. We introduced a blog for SEO building and enabled online sales.
Skills Executed
- Social Media Building & Ads 20%
- Search Ads 20%
- Website Development 50%
- Customer Identification and Online Usage 10%
Summary
Overall this was client revamped its 5 year old website, optimizing it for mobile, SEO and purchases. To assist the new website growth a strong social presence across Facebook, Instagram, Twitter, LinkedIn, Pinterest and Houzz was built. PTMimages successfully evolved to an online brand and presence.
Interested In Working With Us?