Joovv – Paid Advertising Case Study
Selling a high ticket item ($1,000-$7,000) online in the medical space and scaling to a large spend to increase the scale of the company.
We needed to find a way to people excite and engage with a product that was a new innovation. Then convince them to learn more and eventually purchase.
We built an in-depth remarketing and influencer strategy to nurture prospecting customers through the buying cycle.
Focusing on website, social engagement and email remarketing with unique messaging for each step.
Using Facebook and Google ads allowed us to get hyper targeted and also scale good posts and ads.
Return on Ad Spend (FB ROAS)
Increased Profitable Ad Spend
Influencer Ads Scaled
Layered Facebook campaigns to increase the depth of information about product as buying intent increased.
Best Perfoming Ads
- Social Media Ads 40% 40%
- Search / Shopping Ads 10% 10%
- Ad Creation 30% 30%
- Account Restructuring 20% 20%
Increased the volume of sales on high priced items, improved the conversion rate and helped educate potential customers across multiple channels.