AppSumo – Paid Acquisition Growth
Facebook and Instagram are huge channels for customer acquisition but AppSumo.com had been having trouble getting them to convert profitable for their daily software deals.
The other challenge that this company faced was launching a new product into the market using Facebook, email, and Reddit as some of the key acquisition channels.
We revamped the entire Facebook account to improve the ads, targeting, customer funnel and messaging. We were able to turn Facebook into their largest acquisition funnel within 2 months.
The launch of Briefcase (all in 1 software marketing subscription) was hugely successful. A large part of the success was due to the high volume of targeted traffic driven from Facebook and Reddit. We were able to scale this to over 1000 monthly active users within 2 months at a very profitable CPA.
Return on Ad Spend
Decrease in CPC
Use Of FOMO & Creative Messaging
- Social Media Ads 50% 50%
- Ad Copy & Creative Creation 30% 30%
- Audience Creation 10% 10%
- Sales Funnel Optimization 10% 10%