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Looking Beyond ROAS: A Guide to Scaling With Paid Ads

Looking Beyond ROAS: A Guide to Scaling With Paid Ads

by Jack Paxton | Customer Acquisition, eCommerce, Stategies | 4 comments

ROAS is crucial metric for paid ads and you need to track it carefully while you scale your business. This article will guide you through it.

BFCM: How to Set Up Ads For a Profitable Q4 [2025 Guide]

BFCM: How to Set Up Ads For a Profitable Q4 [2025 Guide]

by Jack Paxton | Customer Acquisition, eCommerce, Lead Generation, Shopify, Stategies | 0 comments

BFCM is the hottest season for online stores and you better embrace it prepared. Read this article to find out how.

Ad Creatives for E-commerce: Best Practices to Make Your Ads Stand Out

Ad Creatives for E-commerce: Best Practices to Make Your Ads Stand Out

by Jack Paxton | eCommerce, Facebook Ads, Pinterest Ads, Stategies | 2 comments

If your ads aren’t performing you might need to work on your ad creatives. This article will help you make them on-point with some in-house examples.

Social Validation: Supercharge Your Ads With This Trick

Social Validation: Supercharge Your Ads With This Trick

by Jack Paxton | Customer Acquisition, Stategies, Tutorials, Uncategorized | 4 comments

Social validation places your ad under the spotlight and helps you convert. Read this article to find out more about this phenomenon.

How To Use Facebook Dark Posts

How To Use Facebook Dark Posts

by Jack Paxton | Customer Acquisition, Facebook Ads, Optimization, Stategies, Tutorials | 3 comments

A detailed guide on how to use Facebook dark posts to improve the ROAS of your Facebook ads. Screenshots and a video guide by a digital marketing agency!

Advanced Facebook Ads Training: TGM + Shopify Webinar

Advanced Facebook Ads Training: TGM + Shopify Webinar

by Jack Paxton | Customer Acquisition, eCommerce, Events, Facebook Ads, Shopify, Stategies | 4 comments

Check our the training session Top Growth Marketing did in partnership with Shopify Growth Labs. It covers all the advanced Facebook ad tactics TGM uses to scale client eCom brands.

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