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How to Measure Influencer Marketing Success for Your Ecommerce Store

How to Measure Influencer Marketing Success for Your Ecommerce Store

by Jack Paxton | eCommerce | 1 comment

TL;DR Influencer campaigns for ecommerce deliver $5–$6 in revenue per $1 spent on average, but measuring this return requires pre-campaign goal-setting, proper UTM and promo code attribution, and a measurement framework that captures both direct conversions and...
How do 2025 Trump’s Tarrifs Impact Ecommerce: 7 Key Things Every Merchant Should Know

How do 2025 Trump’s Tarrifs Impact Ecommerce: 7 Key Things Every Merchant Should Know

by Jack Paxton | Customer Acquisition, eCommerce | 0 comments

How Trump’s 2025 tariffs impact ecommerce: From rising costs to ad spend cuts, here are 7 key insights every online seller needs to know.

8 Best Shipping Solutions for Shopify in 2025

8 Best Shipping Solutions for Shopify in 2025

by Jack Paxton | Customer Acquisition, eCommerce, Shopify, Tools | 0 comments

Shipping can make or break an Shopify ecommerce business, so choosing the right solution is key. There are tons of options out there – from free apps to full-service fulfillment partners – so it’s natural to wonder, what the best way to ship is on Shopfy and what to...
What are the Most Effective Types of Influencer Content for Ecommerce?

What are the Most Effective Types of Influencer Content for Ecommerce?

by Jack Paxton | Customer Acquisition, eCommerce | 0 comments

Discover influencer types for e-commerce, from unboxing videos to live streams, to lerning and how they drive sales and build trust.

How to Transition From Brick and Mortar Stores to Ecommerce?

How to Transition From Brick and Mortar Stores to Ecommerce?

by Jack Paxton | eCommerce | 0 comments

Discover key steps and tools to help you transition from brick and mortar to ecommerce, reach more customers, and future-proof your brand.

Is Klaviyo Good For Ecommerce?

Is Klaviyo Good For Ecommerce?

by Jack Paxton | eCommerce, Email Marketing | 0 comments

TL;DR Klaviyo is the industry’s leading email and SMS marketing platform for ecommerce, purpose-built for DTC brands with native Shopify/BigCommerce integration, predictive analytics, and pre-built ecommerce flows. At its free tier (up to 500 contacts), it is...
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