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Why Your Wholesale Ads Don’t Work (and What to do Instead)

Why Your Wholesale Ads Don’t Work (and What to do Instead)

by Jack Paxton | Customer Acquisition | 0 comments

Running ads as a wholesale brand feels like a smart move. The results usually say otherwise. Here’s the structural reason why and the fix that actually changes the math.

How to Reduce CAC for DTC Brands: 6 Strategies That Actually Work in 2026

How to Reduce CAC for DTC Brands: 6 Strategies That Actually Work in 2026

by Jack Paxton | Customer Acquisition, eCommerce | 0 comments

The average DTC customer acquisition cost hit $82 in 2025 – up 233% from 2015. Here are 6 data-backed strategies to reduce CAC without cutting growth spend.

Ecommerce Post Purchase Email Flow: 7 Automated Sequences That Turn First-Time Buyers Into Repeat Customers

Ecommerce Post Purchase Email Flow: 7 Automated Sequences That Turn First-Time Buyers Into Repeat Customers

by Jack Paxton | Customer Acquisition | 0 comments

Your customer just hit "Place Order." Most ecommerce brands treat that moment as the finish line. The best brands know it's just the starting line. Post-purchase email flows generate up to 30x more revenue per recipient than one-off campaigns, according to Klaviyo's...
Ecommerce Loyalty Program: How Top DTC Brands Turn One-Time Buyers Into Lifelong Customers

Ecommerce Loyalty Program: How Top DTC Brands Turn One-Time Buyers Into Lifelong Customers

by Jack Paxton | Customer Acquisition, eCommerce | 1 comment

Learn how to turn your D2C ecommerce loyalty program into a revenue machine with a few simple tricks – and first-hand experiences.

How to Set Up Facebook Ads for Shopify Store

How to Set Up Facebook Ads for Shopify Store

by Jack Paxton | Customer Acquisition, eCommerce, Facebook Ads, Shopify | 0 comments

A guide that should help you set up Facebook ads on Shopify and help you run ads directly through your store.

What Metrics Should I Track in Shopify Analytics?

What Metrics Should I Track in Shopify Analytics?

by Jack Paxton | Customer Acquisition, eCommerce, Shopify, Tutorials | 0 comments

TL;DRThe Shopify Analytics metrics that actually predict store health are total sales, conversion rate, AOV, returning customer rate, and customer acquisition cost by channel — not vanity metrics like sessions or page views. Tracking the right 5–7 metrics in a weekly...
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