by Jack Paxton | Customer Acquisition, eCommerce, Tutorials |
TL;DR Sustainable ecommerce growth requires eight coordinated tactics: optimizing paid acquisition channels, building owned email/SMS lists, improving conversion rate, increasing average order value, extending customer lifetime value, expanding to new channels,...
by Jack Paxton | Customer Acquisition |
TL;DR Google Analytics 4 on Shopify requires installing the GA4 tag via Google & YouTube app or GTM, configuring enhanced ecommerce events (view_item, add_to_cart, purchase), and linking to Google Ads for closed-loop attribution. The transition from Shopify...
by Jack Paxton | Tiktok Ads |
TL;DR TikTok Spark Ads allow brands to promote existing organic posts or creator-generated content as paid ads, combining the authenticity of native TikTok content with the targeting and scale of paid advertising—achieving on average 142% higher engagement rates than...
by Jack Paxton | Customer Acquisition |
TL;DR Outsourcing ecommerce marketing to an agency or freelancers reduces the burden of managing paid ads, email, content, and SEO in-house, enabling brands to scale faster without building a large internal team. The most commonly outsourced functions are paid media...
by Jack Paxton | Customer Acquisition |
TL;DR Yes, ecommerce stores can be highly profitable. The average ecommerce net profit margin ranges from 10-20% for well-run stores. Profitability depends on your business model, margins, marketing efficiency, and operational costs. This guide breaks down what makes...
by Jack Paxton | Customer Acquisition, eCommerce, Shopify |
TL;DR Migrating from Amazon to Shopify gives brands full control over customer data, eliminates 15–40% in Amazon fees, and unlocks direct marketing through email and SMS—but the transition requires careful inventory planning, SEO migration, and a customer...
