What Is a Good Click-Through Rate for Facebook and Google Ads? (2026 Benchmarks)
See what a good CTR looks like on Facebook and Google Ads benchmarks by platform and format, plus what your CTR actually means for CPA.
What Is a Good CPM for Facebook and Instagram Ads? (2026 Benchmarks)
TL;DR A good CPM for Facebook and Instagram ads in 2026 ranges from $8–$20 for most eCommerce campaigns, though competitive categories like beauty and supplements regularly see $25–$40+. CPM alone doesn’t determine campaign profitability — what matters is your...
How to Determine Your Facebook Ads Budget (The Right Way)
Stop guessing your Facebook Ads budget. Learn how to set spend based on real goals, key metrics, and math that actually works.
DTC Unit Economics Guide: The Numbers You Need to Scale Profitably
TL;DR Profitable DTC scaling requires understanding five core unit economics metrics: CAC, LTV, gross margin, contribution margin, and payback period. The critical ratio is LTV:CAC — anything below 3:1 on a 12-month basis signals a broken acquisition or retention...
How to Set Up Facebook Ads for Shopify Store
A guide that should help you set up Facebook ads on Shopify and help you run ads directly through your store.
