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DTC Unit Economics Guide: The Numbers You Need to Scale Profitably

DTC Unit Economics Guide: The Numbers You Need to Scale Profitably

by Jack Paxton | eCommerce, Facebook Ads, Google Ads, Optimization, Tools, Tracking | 0 comments

TL;DRProfitable DTC scaling requires understanding five core unit economics metrics: CAC, LTV, gross margin, contribution margin, and payback period. The critical ratio is LTV:CAC — anything below 3:1 on a 12-month basis signals a broken acquisition or retention...
How to Set Up Facebook Ads for Shopify Store

How to Set Up Facebook Ads for Shopify Store

by Jack Paxton | Customer Acquisition, eCommerce, Facebook Ads, Shopify | 0 comments

A guide that should help you set up Facebook ads on Shopify and help you run ads directly through your store.

Top Meta Ads For Christmas: Examples From the House

Top Meta Ads For Christmas: Examples From the House

by Jack Paxton | Customer Acquisition, Facebook Ads, Instagram Ads | 0 comments

TL;DRThe highest-performing Meta ads for Christmas focus on gift-specific creative — showing the product as a gift (not just a product), using urgency around shipping deadlines, and targeting warm audiences who've already interacted with your brand. Creative with...
Should I Turn Off Facebook Ads at Night?

Should I Turn Off Facebook Ads at Night?

by Jack Paxton | Customer Acquisition, Facebook Ads | 0 comments

No.  Before we even start going deeper into the whys, we’ll clarify it at the start. If you thought about it, don’t. If you already turned your ads off… well, turn them back on. Now, listen. We’re marketers with years of experience running multi-million-dollar...
How Can You Promote Your Small Business on Facebook? 10 Tips From Seasoned Agency

How Can You Promote Your Small Business on Facebook? 10 Tips From Seasoned Agency

by Jack Paxton | Customer Acquisition, Facebook Ads | 0 comments

TL;DRWith 2.8 billion active Facebook users, small businesses have enormous reach potential—but succeeding requires more than a business page. The 10 tactics covered here focus on precise audience targeting, video content, retargeting pixel setup, and budget...
Food and Beverage Ads: Ultimate Guide With Proven Examples

Food and Beverage Ads: Ultimate Guide With Proven Examples

by Jack Paxton | Customer Acquisition, eCommerce, Facebook Ads, Google Ads, Instagram Ads, Lead Generation, Shopify, Stategies | 0 comments

Food and beverage ads are key to having a successful online grocery brand. Find out what makes a food ad a good ad.

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