How to Set Up Facebook Ads for Shopify Store
A guide that should help you set up Facebook ads on Shopify and help you run ads directly through your store.
How to Track Shopify AOV (Average Order Value)
Tips to track and improve Shopify’s average order value and learn how to increase your revenue without more traffic or sales.
What Metrics Should I Track in Shopify Analytics?
TL;DRThe Shopify Analytics metrics that actually predict store health are total sales, conversion rate, AOV, returning customer rate, and customer acquisition cost by channel — not vanity metrics like sessions or page views. Tracking the right 5–7 metrics in a weekly...
How to Measure ChatGPT Ads (And What You Can’t — Yet)
The most important measurement question in digital advertising right now has an uncomfortable answer. Here’s the full picture: what you can track, what you can’t, and how smart teams are building around the gap.