Free e-Commerce Growth Guide.
Elevate your brand performance with elite strategies & tools. Access webinars, PDFs & guides for growth.
Paid Ads Strategy
The Best of The Best.
Guide your customers along the buyer’s journey using proven performance-based acquisition strategies.
Guides
Guides
Learn the best skills you need to optimize and scale your e-commerce accounts.
Tools
Tools
Use the best tools for e-commerce and social media. And push your accounts to the next level.
Course
Complete Courses
Learn from A to Z. This courses help people to understand how to manage your online store and your Ads.
TOP GROWTH MARKETING GUIDES
A collection of the most valuable paid advertising guides (some of them are created by us and MOST OF THEM ARE FREE!).
Social Ad Account Audit
Finding and fixing leaky buckets in your social ad funnels is crucial to stop wasted spend and improve conversions. Our free Social Ad Account Audit Template helps you identify these leaks and optimize ROAS, CTR, CPC, and more.
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Search Ad Account Audit
To get the best results from your search ads, identifying inefficiencies and optimizing key metrics is crucial. Our free Search Ad Account Audit Template, based on managing $248M in eCom ad spend, helps you fix leaks and boost performance with clear benchmarks, optimizations, and tracking settings.
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Email Audit
Our comprehensive email audit doc helps you find holes in your leaky bucket and unlock untapped potential in your campaigns. Since email marketing typically drives around 30% of total revenue, optimizing your ads and emails (often responsible for 60% of store earnings) can significantly boost engagement, increase conversions, and accelerate business growth.
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Audit ROI Calculator
Our social ad audit template helps you uncover missed opportunities and optimize your Meta and Instagram campaigns for maximum impact. With email and social ads driving up to 60% of store revenue, refining your digital ads, backed by our experience managing over $100 million in spend and 100 million+ impressions, can unlock explosive growth and scale your business faster than ever.
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Best Plug And Play Copy Hooks
Our Copy Hack Sheet offers easy, plug-and-play templates to quickly craft high-converting ad copy without the guesswork. Save time and boost engagement by using proven formulas designed for maximum impact.
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How To Promote Your Giveaway
Unlock our free guide on how to run and promote a successful giveaway! Get expert tips on building excitement, growing your audience, and maximizing engagement—whether you’re just starting or looking to improve your next campaign.
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Easy ROI Hacks in 48 hours
Get our quick-win Content Upgrade packed with easy hacks you can implement in the next 48 hours to boost your ROI. Practical, actionable tips designed to deliver fast results and maximize your ad spend.
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Copy Hacks
Unlock the power of high-converting copy with our free Copy Hacks Checklist! Learn the proven strategies behind crafting compelling, persuasive content that resonates with your audience. Download now to refine your messaging and boost your brand’s impact!
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Find Your Ideal Brand Avatar
Discover how we craft detailed brand personas and target the right audience with our free guide! Learn the strategies behind defining key customer segments, understanding their needs, and creating messaging that resonates. Download now to sharpen your targeting and elevate your brand’s marketing efforts!
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Facebook Ads Course
Guide Type – Facebook Ads
Cost –Â Free
Time –Â 2-3 hours
Why You Should Use This Tool
- Goes through account setup
- How to better optimize and scale your Facebook accounts.
- How to write converting copy
- How to create a sclable ad that converts
- How to use dark posts
Get Started
Take the course to start crushing your Facebook advertising.
Moz Social Media Guide
Guide Type – Social Media
Cost –Â Free
Time – 1-2 hour read
Why You Should Use This Tool
- Pretty basic but a must read if you are just starting out
- Moz has huge authority in the digital marketing space so they know what they are talking about
- Broken up into chapters so you can skip around
- Must read chapter 4 on social media metrics (super important)
Read Guide
Check out some of their case studies and explore their massive tool list!
Facebook Benchmarks
Guide Type – Facebook Benchmarks
Cost –Â Free
Time – under 30min
Why You Should Use This Tool
- Use this as a rough guide to compare your statistics
- Keep in mind that this is a broad study and every account is different
- Covers Ad type, industry and geo benchmarks
- Focuses on CPC’s, CPM’s and CTR’s (does not include CPA’s)
Download Report
Download the report and compare your stats to the industry standards.
TOP PAID ADVERTISING TOOLS
The best tools for mastering your paid advertising strategy.
ClickFunnels
Tool Type – Sales funnels and landing pages
Cost –Â $100/m (covers pretty much every tool you need)
Why You Should Use This Tool
- Super powerful funnel capabilities
- Build courses, landing pages and webinars
- Integrates with ALOT
- Gret combination with paid traffic
More Tool Info
Head over and check out the power of ClickFunnels!
WP Engine
Tool Type – Website Hosting
Cost – around $29/m
Why You Should Use This Tool
- Very easy to use with awesome support
- Handles automatic backups
- Easy to duplicate and move websites
- Super fast, you can do a speed test on your current hosting here
More Hosting Info
Head over to WP Engine and see what you have been missing out on. Pretty much a set and forget setup.
Elegant Themes (WP)
Tool Type – Wordpress Website Themes & Plugins
Cost – Lifetime or Yearly ($69/y)
Why You Should Use This Tool
- One stop development stop
- WordPress is best for content, community and course websites
- More flexible than Magento, Squarespacee and any other CMS
- Easiest builder for WordPress websites (Divi theme + Divi Builder Plugin)
- Huge community that help fix bugs as well as share free templates
More Tool Info
Check out the themes and plugins they have to offer. The Divi theme and builder is the only one I use now!
Shopify
Tool Type – eCommerce Website
Cost –Â Starts $29/m
Why You Should Use This Tool
- Best service for online stores/websites
- Easy to setup and build
- Great for fulfillment, order tracking, coupons etc
- Easy to use apps that plugin to add features to website
- Easy to integrate Facebook, Google Analytics and most other platforms
See Features
If you need an easy to build and use eCommerce website I suggest checking these guys out!
VYPER
Tool Type – Viral Toolkit (contests, giveaways, lead bait etc)
Cost –Â FREE trial and mid range pricing $29/m
Why You Should Use This Tool
- Using viral contests is a great way to build lists & audiences
- Builds email lists & social following extremely fast
- A ton of customization and build functionality
- Great for automating your lead generation (content upgrades tool)
- Many uses for tools to keep your list and followers growing
More Tool Info
Triple your efficiency in Adwords with this power editing tool!
Adwords Editor
Tool Type – Adwords Enhancement
Cost –Â FREE
Why You Should Use This Tool
- Bulk editing is super easy using the editor
- Finding duplicates is a key feature
- Can edit offline then upload all at once
- Some limitations to bid strategy but still worth using
More Tool Info
Triple your efficiency in Adwords with this power editing tool!
Meet Leonardo
Tool Type – LinkedIn Automation
Cost –Â $29/m
Why You Should Use This Tool
- Makes reaching the right people easy
- Great acquisition tool if you lead with value
- Very accurate prospecting
- Automation is wonderful, set and forget
More Tool Info
We used this to get people to watch our free training on using viral contests to grow their eCommerce stores.
Top Paid Advertising Courses
The ultimate list of paid advertising courses that will help learn and master the paid advertising ecosystem.
Ultimate Google AdWords Course
Course Type – Webinar
Cost –Â $195
Why You Should Take This Course
- Watch the chapter previews before purchasing to make sure this is a course you could use take make back that $195
- Super in depth with 19+ hours of training content
- This guy (Isaac) knows his stuff and gives awesome examples
- The course is constantly being updated to include changes in the platforms
- Will take you from super noob to novice
See Course Itinerary
See the chapters and course breakdown over at Udemy!
PPC Hero
Course Type – Webinar
Cost – FREE
Why You Should Take This Course
- A number of great webinars to sign up for
- Great coverage of Adwords CPC
- Very timely with reporting changes and industry updates to CPC platforms
- Quick and easy to follow learning
See Webinars
So if you are looking to learn the ins & outs of Adwords head over and check this guide out!
WordStream University
Course Type – Read & Examples
Cost – FREE
Why You Should Take This Course
- Again WordStream is contributing some amazing content
- The quality of this course is awesome considering it is free
- There is a lot of modules
- Mostly PPC but they also have a small section on paid as well as some downloadable whitepapers
See Course
If you are interested in learning the basics to PPC then head over and check out this free course.
Facebook Course & Exams
Course Type –Â Text and guides
Cost –Â FREE
Why You Should Take This Course
- Super long and detailed course on the Facebook & Instagram platform
- Like Adwords they also offer a certificate at the end of the course
- Just getting started with Facebook Business Manager? NP, here is FREE setup playbook
- Covers the basics but you will still need an actual budget to and experience
- Awesome section on audiences and using the business tools (power editor)
- Also worth checking out the webinars section (great value)
- Get access to my collection of 5min Facebook hack videos.
See Course
Start making your way through the many Facebook learning courses!
PPC Mastery Course
Course Type –Â Videos, Guides and How to’s
Cost –Â Around $500 for lifetime
Why You Should Take This Course
- This was one of the earliest courses I took
- Great preparation for your Adwords exam if you plan to take it
- Expensive up front but the content is worth it
- Shows exactly how to do everything you need to know to run a solid Adwords account
See Course
Watch some demo lessons to see e if you like Jeff’s teaching style!
