Getting Started – Paid Advertising
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The Best
Of The
Best
TOOLS
List of the top tools paid advertising experts use on a day to day which allows them to drive positive ROI’s on paid channels.
GUIDES
Access to a list of personal guides to all media buying channels as well as valuable blog posts from top influencers.
COURSES
List of courses that I have personally taken or highly recommend broken down into skill level.
Top Paid Advertising Tools
The best tools for mastering your paid advertising strategy.
ClickFunnels
Tool Type – Sales funnels and landing pages
Cost – $100/m (covers pretty much every tool you need)
Why You Should Use This Tool
- Super powerful funnel capabilities
- Build courses, landing pages and webinars
- Integrates with ALOT
- Gret combination with paid traffic
Value for Money
Easy To Use
Impact on Revenue
More Tool Info
Head over and check out the power of ClickFunnels!
WP Engine
Tool Type – Website Hosting
Cost – around $29/m
Why You Should Use This Tool
- Very easy to use with awesome support
- Handles automatic backups
- Easy to duplicate and move websites
- Super fast, you can do a speed test on your current hosting here
Value for Money
Easy To Use
Impact on Revenue
More Hosting Info
Head over to WP Engine and see what you have been missing out on. Pretty much a set and forget setup.
Elegant Themes (WP)
Tool Type – Wordpress Website Themes & Plugins
Cost – Lifetime or Yearly ($69/y)
Why You Should Use This Tool
- One stop development stop
- WordPress is best for content, community and course websites
- More flexible than Magento, Squarespacee and any other CMS
- Easiest builder for WordPress websites (Divi theme + Divi Builder Plugin)
- Huge community that help fix bugs as well as share free templates
Value for Money
Easy To Use
Impact on Revenue
More Tool Info
Check out the themes and plugins they have to offer. The Divi theme and builder is the only one I use now!
Shopify
Tool Type – eCommerce Website
Cost – Starts $29/m
Why You Should Use This Tool
- Best service for online stores/websites
- Easy to setup and build
- Great for fulfillment, order tracking, coupons etc
- Easy to use apps that plugin to add features to website
- Easy to integrate Facebook, Google Analytics and most other platforms
Value for Money
Easy To Use
Impact on Revenue
See Features
If you need an easy to build and use eCommerce website I suggest checking these guys out!
GetResponsive
Tool Type – Email Service Provider (+lots more marketing features)
Cost – Starts low $15/m but gets expensive at enterprise
Why You Should Use This Tool
- Crazy amount of features and tools
- You could install this and that is all and still be a good digital marketer
- A little complex but worth learning
- Their automation and integration is first class
- Super strong emailing capabilities as that is where this company started
Value for Money
Easy To Use
Impact on Revenue
More Tool Info
Check out some of their case studies and explore their massive tool list!
Adwords Editor
Tool Type – Adwords Enhancement
Cost – FREE
Why You Should Use This Tool
- Bulk editing is super easy using the editor
- Finding duplicates is a key feature
- Can edit offline then upload all at once
- Some limitations to bid strategy but still worth using
Value for Money
Easy To Use
Impact on Revenue
More Tool Info
Triple your efficiency in Adwords with this power editing tool!
VYPER
Tool Type – Viral Toolkit (contests, giveaways, lead bait etc)
Cost – FREE trial and mid range pricing $29/m
Why You Should Use This Tool
- Using viral contests is a great way to build lists & audiences
- Builds email lists & social following extremely fast
- A ton of customization and build functionality
- Great for automating your lead generation (content upgrades tool)
- Many uses for tools to keep your list and followers growing
Value for Money
Easy To Use
Impact on Revenue
More Tool Info
Triple your efficiency in Adwords with this power editing tool!
Meet Leonardo
Tool Type – LinkedIn Automation
Cost – $29/m
Why You Should Use This Tool
- Makes reaching the right people easy
- Great acquisition tool if you lead with value
- Very accurate prospecting
- Automation is wonderful, set and forget
Value for Money
Easy To Use
Impact on Revenue
More Tool Info
We used this to get people to watch our free training on using viral contests to grow their eCommerce stores.
Top Paid Advertising Guides
A collection of the most valuable paid advertising guides.
Moz Social Media Guide
Guide Type – Social Media
Cost – Free
Time – 1-2 hour read
Why You Should Use This Tool
- Pretty basic but a must read if you are just starting out
- Moz has huge authority in the digital marketing space so they know what they are talking about
- Broken up into chapters so you can skip around
- Must read chapter 4 on social media metrics (super important)
Reading Time
Value of Content
Source Credibility
Read Guide
Check out some of their case studies and explore their massive tool list!
Wordstream Ads Guide
Guide Type – Paid Ads
Cost – Free
Time – under 1 hours read
Why You Should Use This Tool
- Wordstream publishes amazing content around PPC and specifically AdWords
- Guide displays examples from all the different paid networks
- Great for choosing which network you want to run ads on and how they would display
- A must-see for designers so they know how to design for each channel
Reading Time
Value of Content
Source Credibility
Read Guide
See all ad examples for a ton of paid platforms.
Facebook Benchmarks
Guide Type – Facebook Benchmarks
Cost – Free
Time – under 30min
Why You Should Use This Tool
- Use this as a rough guide to compare your statistics
- Keep in mind that this is a broad study and every account is different
- Covers Ad type, industry and geo benchmarks
- Focuses on CPC’s, CPM’s and CTR’s (does not include CPA’s)
Reading Time
Value of Content
Source Credibility
Download Report
Download the report and compare your stats to the industry standards.
Top Paid Advertising Courses
The ultimate list of paid advertising courses that will help learn and master the paid advertising ecosystem.
Ultimate Google AdWords Course
Course Type – Webinar
Cost – $195
Why You Should Take This Course
- Watch the chapter previews before purchasing to make sure this is a course you could use take make back that $195
- Super in depth with 19+ hours of training content
- This guy (Isaac) knows his stuff and gives awesome examples
- The course is constantly being updated to include changes in the platforms
- Will take you from super noob to novice
Value for Money
Length
Authority Rank
See Course Itinerary
See the chapters and course breakdown over at Udemy!
PPC Hero
Course Type – Webinar
Cost – FREE
Why You Should Take This Course
- A number of great webinars to sign up for
- Great coverage of Adwords CPC
- Very timely with reporting changes and industry updates to CPC platforms
- Quick and easy to follow learning
Value for Money
Length
Authority Rank
See Webinars
So if you are looking to learn the ins & outs of Adwords head over and check this guide out!
WordStream University
Course Type – Read & Examples
Cost – FREE
Why You Should Take This Course
- Again WordStream is contributing some amazing content
- The quality of this course is awesome considering it is free
- There is a lot of modules
- Mostly PPC but they also have a small section on paid as well as some downloadable whitepapers
Value for Money
Length
Authority Rank
See Course
If you are interested in learning the basics to PPC then head over and check out this free course.
Facebook Course & Exams
Course Type – Text and guides
Cost – FREE
Why You Should Take This Course
- Super long and detailed course on the Facebook & Instagram platform
- Like Adwords they also offer a certificate at the end of the course
- Just getting started with Facebook Business Manager? NP, here is FREE setup playbook
- Covers the basics but you will still need an actual budget to and experience
- Awesome section on audiences and using the business tools (power editor)
- Also worth checking out the webinars section (great value)
- Get access to my collection of 5min Facebook hack videos.
Value for Money
Length
Authority Rank
See Course
Start making your way through the many Facebook learning courses!
PPC Mastery Course
Course Type – Videos, Guides and How to’s
Cost – Around $500 for lifetime
Why You Should Take This Course
- This was one of the earliest courses I took
- Great preparation for your Adwords exam if you plan to take it
- Expensive up front but the content is worth it
- Shows exactly how to do everything you need to know to run a solid Adwords account
Value for Money
Length
Authority Rank
See Course
Watch some demo lessons to see e if you like Jeff’s teaching style!