The Building Materials Marketing Agency for Brands That Sell Online
- ✓ Paid search, paid social and email for building products sold or quoted online
- ✓ $336M+ in profitable eCommerce ad spend managed since 2011
- ✓ Separate campaigns for trade buyers and homeowners
- ✓ Targets set from margin after freight, not platform ROAS
- ✓ Orders, quote requests and calls tracked back to the ad
What We Do
Building Materials Marketing Services for Online Sellers
Building Products Growth Strategy
Account audit, margin-after-freight modelling and a channel plan split by buyer type: contractors who reorder, and homeowners planning a single project.
AI-Assisted Product Creative
In-house designers plus AI tools producing install demos, project before/afters, spec comparisons and product video for Meta, Google and email.
Google Search + Shopping
Product, spec and brand-plus-product searches, with a cleaned product feed so the right sizes, pack quantities and SKUs show, and low-margin lines excluded.
Klaviyo Email + SMS
Klaviyo Partner execution: quote follow-up, abandoned cart, reorder reminders and trade account onboarding flows.
Meta + Retargeting
Project-led creative for homeowners and retargeting for trade buyers who viewed products or started a quote.
Tracking & Attribution
GA4 + Meta CAPI + server-side events for orders, quote forms and calls, so every channel is judged on the sales and leads it produced.
Top Growth Marketing is an eCommerce marketing agency founded in 2011, working with building materials and construction supply brands that sell or quote online. We run Google Ads, Meta and Klaviyo with separate trade and homeowner campaigns and targets set from margin after freight. We have managed $336M+ in ad spend across 218+ eCommerce brands. Month-to-month with a first-month money-back guarantee. Pricing $2,000–$10,000/month.
QUICK ANSWERS
What Does a Building Materials Marketing Agency Do?
A building materials marketing agency runs advertising and email for manufacturers and suppliers of construction products. For companies that sell online, that means Google Search and Shopping for product and spec searches, paid social for homeowners, email for quotes and reorders, and tracking that ties each channel to orders and quote requests.
Top Growth Marketing's fees range from $2,000–$10,000/month depending on revenue tier and channel scope, month-to-month with no long-term contracts. Ad spend is paid directly to the platforms.
Not usually. Our work depends on tracing ad spend to an online order or quote request. Companies that sell only through bids, reps and distributors are better served by a specialist B2B trade marketing firm.
Trusted by 218+ eCommerce brands including:
Ready to Grow Your Building Products Sales Online?
See why 218+ DTC brands trust Top Growth Marketing with their ad spend.
COMPARE OPTIONS
How Top Growth Marketing Compares to Your Alternatives
Most building products brands choose between three options when scaling online sales: hire in-house, hire a generalist agency, or hire an eCommerce specialist like TGM. Here's an honest breakdown.
| Capability | Top Growth Marketing | In-House Media Buyer | Typical Agency |
|---|---|---|---|
| Monthly cost | $3K–$10K | $10K–$20K (salary + benefits + tools) | $5K–$15K |
| In-house creative production | ✅ Full team | ❌ Extra hire | ⚠️ Often outsourced |
| DTC/eCommerce specialization | ✅ 218+ brands, since 2011 | ⚠️ Depends on hire | ❌ Usually generalist |
| Cross-brand data & learnings | ✅ $336M+ managed | ❌ Single-brand view | ⚠️ Varies |
| Attribution stack (MER, Triple Whale, Northbeam) | ✅ Included | ⚠️ You pay + configure | ❌ Usually not included |
| Contract length | Month-to-month | Employment contract | 6–12 month LOCKED contracts |
| First month money-back guarantee | ✅ Yes | ❌ No | ❌ No |
| Transparent reporting dashboard | ✅ Real-time | ⚠️ You build it | ⚠️ Monthly PDFs |
| Time to launch | 7–14 days | 60–90 days (hiring + ramp) | 14–30 days |
| Avg ROAS | 3–5x | Varies widely | 2–4x |
Sound Familiar?
Most Building Materials Marketing Is Wasting Your Money
One Campaign for Two Buyers
A contractor reordering fasteners and a homeowner planning a deck see the same ads and the same landing page. Budget is wasted on both.
Freight Eats the Margin
Orders look profitable in the ad account and lose money once shipping is paid, because targets were set on revenue instead of margin after delivery.
Quotes Aren't Tracked
Half your sales start as a quote request or a call, and none of it is tied back to the ad that produced it.
Get Results
eCommerce Marketing Results From Our Partner Brands
Home Goods
Hampton & Astley
A bedding and bathroom brand with few ads, mixed audiences and one advertised product. After restructuring and testing, revenue grew 6x in six months. Our closest published example to building products.
6x Revenue in 6 Months
High-Ticket Products
Joovv
A $1,400+ average order product sold with Meta, Google and creator content. A considered purchase with a long research period, like most building products.
$42 CPA on $1,400+ AOV
Consumer Goods
Healthy Drink Mix Brand
ROAS grew 195% in the first six months of a Meta + Google engagement, with new-customer CAC held in target as spend scaled.
195% ROAS Growth in 6 Months
Trusted Platform Partners
Ready to Grow Your Building Products Sales Online?
See why 218+ DTC brands trust Top Growth Marketing with their ad spend.
How It Works
Our Building Materials Marketing Process: From First Call to Profitable Online Sales
1. Account + Margin Audit
We audit ad spend, site analytics and order data to find wasted spend and lines that lose money after freight.
2. Buyer-Split Blueprint (AI-Assisted)
We build a plan with separate trade and homeowner campaigns and a target cost per order and per quote.
3. Launch Search + Social + Email
Tracking and the product feed are fixed first, then campaigns and flows go live.
4. Scale With the Season
Once we find what works, we scale and move budget with the building season while protecting unit economics.
EXPERTISE & Featured In
Curious what's converting right now?
Browse the live swipe file of real, currently-running eCommerce ads, refreshed monthly.
Our Approach
We Don't Just Run Building Products Ads. We Engineer Profitable Orders.
Built for Considered Purchases
Buyers compare specs, check stock and request quotes before they order. We build search, retargeting and email around that research period instead of expecting a same-day sale.
Feed and Creative Done In-House
Product feed clean-up, install demos and project creative produced by our own team with AI assistance, tested against cost per order and per quote.
Transparent Reporting
Live dashboard and weekly reports with real strategy, not vanity numbers. You'll always know what your ad dollars are doing and why we're making the decisions we make.
DTC Expertise Since 2011
We've managed $336M+ in eCom ad spend. We know what works for online brands at every stage, from first sale to eight figures.
Chat With Jack Paxton
Founder and Growth Marketing Expert
Jack comes armed with over 12+ years of expertise, propelling eCommerce brands to new levels of profitability through every marketing strategy you've ever heard of – and some you haven't.
Marketing Agency Reviews From eCommerce Brand Founders
Top Growth has been transformative and has taken the brand to the next level - which is exactly what I was looking to do!
What I really value is the communication I get from you guys which is frequent, to the point, and fast despite the time difference.
I really appreciate this because I never feel in the dark about what’s going on, the actions/inputs you guys are taking, and it gives me the reassurance that you guys are all over it.
Top Growth Marketing's effective digital marketing strategy helped the client transform into a marketable business. Their team impressed the client with their experience and proven system of working with customers.
Moreover, the client lauded the vendor's responsiveness, speed, and weekly updates.
We have been working with them for 2 years after seeing them speak at a Shopify conference. Top Growth Marketing has been such a game-changer for us.
So if you are looking for a great partner that delivers results, I highly suggest TGM.
See full video testimonials here.
The engagement yields impressive results. Top Growth Marketing executes effective paid ad campaigns that secure new customers cost-efficiently.
A dedicated team, they research opportunities to access additional audiences. Their professionalism leads to an ongoing partnership.
Ready to Grow Your Building Products Sales Online?
Still have questions? Let's talk through your growth plan.
FAQ
Building Materials Marketing Agency FAQs
What does a building materials marketing agency do?
A building materials marketing agency runs advertising and email for manufacturers and suppliers of construction products. At Top Growth Marketing we handle Google Search and Shopping, Meta ads, Klaviyo email + SMS and the tracking underneath, for companies that sell or take quote requests online.
How much does your building materials marketing agency cost?
Our fees range from $2,000 to $10,000 per month depending on revenue tier and channel scope. Pricing is transparent and month-to-month, and typically includes strategy, paid ad management, email flows, AI-assisted creative and attribution. Ad spend is paid directly to the platforms.
How quickly will I see results?
Campaigns usually launch within 7–14 days. Expect a clear read on cost per order and cost per quote within the first 60 days. Building products have long consideration periods, so the full picture takes one buying season.
Do you require long-term contracts?
No. Engagements are month-to-month with a 30-day notice period and a first-month money-back guarantee.
Do you have building materials clients?
Our client list includes home and building brands such as Bertet Builders, Portola Paints and Gibson Homewares, alongside our direct-to-consumer eCommerce clients. We have not yet published a building materials case study. The closest published example is a home goods brand that grew revenue 6x in six months.
Can you market to contractors and homeowners at the same time?
Yes, in separate campaigns. Trade and consumer buyers use different search terms and respond to different offers, so they get their own budgets, ads and landing pages.
Do you track quote requests as well as orders?
Yes. We set up tracking for online orders, quote forms and calls so channels are compared on the sales and leads they actually produce.
What minimum revenue do I need to work with TGM?
Our floor is $100K+ in annual online revenue. Brands doing $100K–$25M annually are our sweet spot. Below $100K, the combination of agency fees plus managed channel spend doesn't work mathematically.
Do you work with companies that only sell through distributors?
Not usually. If there is no online ordering or quote form, we can't tie spend to results, and a B2B trade marketing specialist will be a better fit.
How is Top Growth Marketing different from other building materials marketing agencies?
Most agencies in this space focus on trade shows, PR and brand awareness. We are an eCommerce performance agency: $336M+ in ad spend managed since 2011, targets set from margin, tracking tied to orders and quotes, and month-to-month terms with a first-month money-back guarantee. For SEO and CRO we refer to vetted partners.
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