TL;DR Email marketing delivers $42 ROI for every $1 spent, making it the highest-return channel in ecommerce—and Klaviyo is the platform purpose-built to maximize that return through behavior-based segmentation, automated flows, and deep Shopify integration. Setting...
Discover how ChatGPT Shopping revolutionizes online retail with AI-driven product recommendations plus tips to get noticed.
In e-commerce, every marketing dollar has to work hard—and email is still one of the few channels that actually pulls its weight. In fact, it delivers around $42 for every $1 spent. Pretty wild, right? But that kind of return doesn’t just happen. It takes strategy,...
TL;DR With 2.8 billion active Facebook users, small businesses have enormous reach potential—but succeeding requires more than a business page. The 10 tactics covered here focus on precise audience targeting, video content, retargeting pixel setup, and budget...
TL;DR Retail email marketing delivers up to $42 ROI per $1 spent and serves as the highest-margin retention channel for both online and brick-and-mortar retailers—but only when executed with proper segmentation, automation flows, and consistent send cadence. Retailers...
TL;DR Influencer campaigns for ecommerce deliver $5–$6 in revenue per $1 spent on average, but measuring this return requires pre-campaign goal-setting, proper UTM and promo code attribution, and a measurement framework that captures both direct conversions and...
TL;DR TikTok ad clicks without conversions almost always point to a broken link between ad audience and landing page—your TikTok viewer expects a seamless, fast, mobile-optimized experience, and any friction (slow load time, desktop-only layouts, price/product...
How Trump’s 2025 tariffs impact ecommerce: From rising costs to ad spend cuts, here are 7 key insights every online seller needs to know.
Shipping is the line item that quietly eats DTC margin. Most Shopify brands start on the platform's built-in shipping and outgrow it within a year — either because a single carrier is no longer the cheapest option for every package, or because packing and printing...
Micro- influencer marketing is a cost-effective way for small eCommerce brands to connect with their audience. Micro-influencers (10,000-100,000 followers) boast a 6.7% engagement rate—60% higher than celebrity influencers—and brands see $4.12 return for every $1...
Discover influencer types for e-commerce, from unboxing videos to live streams, to lerning and how they drive sales and build trust.
Discover key steps and tools to help you transition from brick and mortar to ecommerce, reach more customers, and future-proof your brand.
TGM has spent more than $300 Million across social & search advertising platforms. Let us help grow your business using the best, performance-based customer acquisition strategies.
