OpenAI says 1.2 billion people use ChatGPT every week. Until this month, brands had no official way to manage what ChatGPT said about them. That changed on November 10, 2026, when OpenAI launched Businesses in ChatGPT in beta, with a free dashboard called Business Hub.
This guide shows you how to claim your business in ChatGPT, what to put on the profile, how to add a product feed and what the new Insights numbers mean. We claimed Top Growth Marketing's own profile the same week, so the steps below include the errors we hit and how we fixed them.
For a Shopify or DTC brand it's about an hour of setup with no fee. It's also the first place ChatGPT lets you correct the record on your prices, policies and products. Skipping it doesn't keep you out of ChatGPT: OpenAI can still show a listing for your business, built from whatever it finds elsewhere.
TL;DR
- OpenAI opened Business Hub on November 10, 2026, so eligible brands can claim their ChatGPT profile free.
- Verify by phone, email, DNS or Shopify, then pass a Persona ID check before anything goes live.
- Business Agents are limited to US ecommerce and online service businesses at launch.
- Claiming fixes your facts but doesn't buy placement, so keep improving the pages ChatGPT reads.
How do you claim your business in ChatGPT?
Go to chatgpt.com/business-hub, search for your business and verify the claim by phone, email, DNS or Shopify. After OpenAI approves it, pass a Persona ID check. Then you can edit your profile, add a product feed and see 28 days of Insights.
Who can build a ChatGPT Business Agent?
As of November 2026, only eligible ecommerce and online service businesses in the United States. Local stores, restaurants and businesses outside the US can claim a profile but can't build an agent yet. OpenAI says it plans to add more markets and business categories.
What does Business Hub Insights show?
Insights shows the past 28 days of ChatGPT activity for your profile: mentions, profile views, website clicks and discovery topics. Results only appear above a reporting threshold, and OpenAI doesn't share the conversations behind them.
What Is Businesses in ChatGPT?
Businesses in ChatGPT has three parts. Business Hub is where you claim and edit your profile. Insights shows how often ChatGPT mentions you and how many people click through to your site. The third part, Business Agents, lets eligible brands put their own AI agent inside ChatGPT to answer shopper questions.
When your brand shows up in a ChatGPT answer, people can click through to your profile. From there they can visit your site or, if you've launched one, chat with your Business Agent. OpenAI says those agent chats are clearly labeled and kept separate from ChatGPT's own answers.
Think of the profile as your official fact sheet. ChatGPT still writes its own answers, but the profile gives it current details on what you sell, what it costs and how shipping and returns work.
Who Can Claim a Business in ChatGPT?
Any eligible business located in a country where ChatGPT is available can claim a profile. You need a website. You don't need a ChatGPT Ads account or an Enterprise contract, and OpenAI lists no fee to claim.
Business Agents are narrower. At launch they're limited to eligible ecommerce and online service businesses in the United States. What each type of business gets today:
- US ecommerce brand: profile, Insights, product feed and a Business Agent.
- US online service business: the same as ecommerce.
- US local store or restaurant: can claim an existing listing and see Insights, but can't build an agent yet.
- Outside the US: profile and Insights where verification is supported, no agent for now.
Existing OpenAI Enterprise customers and advertisers can also claim through their OpenAI rep instead of the self-serve flow.
How to Claim Your Business in ChatGPT: 5 Steps
Step 1: Open Business Hub
Sign in to ChatGPT with a shared business account, then go to chatgpt.com/business-hub or open Business Hub from the sidebar. Whoever claims the business becomes its admin, so don't use a staff member's personal login.
Step 2: Find your business and claim it
Search for your brand by name. If it's listed, select it and click Get started. If it isn't, add it using your website URL.
Step 3: Verify your claim
Business Hub offers a few verification routes depending on your business: a code sent to your business phone or email, a DNS record on your domain, or connecting your Shopify store. Shopify is the quickest for most DTC brands, since merchants can connect from Business Hub or from the Shopify admin.
Step 4: Pass the Persona identity check
OpenAI reviews the claim and emails you a decision. Once approved, you complete an ID check through Persona. Nothing goes live until it passes: no profile edits, no Insights, no feed and no agent. If it fails, make sure your business name, address and registration or tax number match your official records exactly, then try again.
Step 5: Update your details and add your team
Edit your profile fields, connect your product feed and invite teammates. The admin can add teammates and give an agency access. Each person signs in with their own ChatGPT account, so never forward the claim invite or share a login.
What to Put on Your ChatGPT Business Profile
The editable fields are your website, description, category, logo, cover photo, delivery and return policies and product feeds. Write the description as the answer you'd want ChatGPT to give when someone asks who you are.
- Description: who you sell to, what you sell, your price range and one proof point. The one we wrote for Top Growth Marketing runs 693 characters and covers our minimum client size, pricing and Clutch rating.
- Images: square, on-brand and readable at thumbnail size. We designed six 1200×1200 PNGs with large headline text.
- Policies: copy your delivery times and return window word for word from your policy pages, so ChatGPT never quotes something your checkout contradicts.
- Category: pick the narrowest category that fits. A broad one like Retail tells ChatGPT very little.
Keep those facts identical everywhere. If your site, your Shopify checkout and your ChatGPT profile disagree on the return window, the shopper sees the conflict and trusts none of them.
"Business Hub only shows 28 days of data. Check it every month, the same way you check Search Console, or you'll lose the history." — Top Growth Marketing
How to Add a Product Feed in Business Hub
Product feeds send ChatGPT your current prices and availability. Business Hub takes Parquet (its preferred format), compressed JSONL, CSV or TSV, and plain CSV, TSV or tab-separated TXT files. You can upload a file, give it a hosted HTTPS link, or use SFTP.
Each item needs the required fields from OpenAI's product feed spec, including item_id, title, description, url, brand, seller_name, image_url, availability, price, target_countries and store_country. Prices go in as text with a currency, like 79.99 USD.
When we set up our own feed of 7 service packages, Business Hub rejected our first 2 links. The Google Sheets export link failed with "This file type is not supported" because a hosted URL has to end in a real file extension. Our next link, on our own domain, returned a 404 because the file wasn't there yet. Serving the Sheet as a .tsv file from topgrowthmarketing.com fixed both, and the feed still updates whenever we edit the Sheet.
Shopify brands have an easier path. Our guide to getting your Shopify store into ChatGPT Shopping covers the store connection, and our ChatGPT Shopping guide explains how products show up in answers.
What Do Business Hub Insights Show?
Insights covers the past 28 days and shows four numbers for each profile:
- Mentions: how often ChatGPT referenced your business.
- Profile views: how many people opened your profile.
- Website clicks: clicks from ChatGPT through to your site.
- Discovery topics: the common themes behind your mentions.
It has limits. Numbers only appear above a reporting threshold, they cover ChatGPT alone, and OpenAI doesn't share the conversations behind them. You won't see the questions you lost or which competitor won them.
Discovery topics make a good content brief. If ChatGPT keeps mentioning a skincare brand for sensitive skin and never for acne, that's a gap its product pages and blog can close.
Should Your Brand Build a Business Agent?
A Business Agent is an AI agent built from your own information and instructions. It answers questions about your products and policies inside ChatGPT and links back to your site. Shoppers open it from your profile, and the chat runs in its own labeled conversation.
You can also sponsor your agent and use it as the destination for ChatGPT Ads, which connects the free profile to the paid side. If you're already testing ChatGPT Ads, a sponsored agent works like a landing page people can talk to.
Give the agent the same material your customer service team uses: shipping and returns pages, size guides, ingredient or materials lists and your top FAQ answers. Leave promo codes out unless someone will update the agent every time a sale ends.
Build it, then test it against your 20 most common customer questions before you launch. An agent that gets your return window wrong costs you more trust than having no agent at all.
"1.2 billion people use ChatGPT every week, and brands can now manage the profile it shows them." — OpenAI, 2026
What Claiming Your Business Won't Do
OpenAI is direct about this: claiming doesn't guarantee higher placement or sales. ChatGPT keeps making its own recommendations and can use other sources when it answers questions about your brand.
The profile fixes your facts. Whether ChatGPT recommends you still depends on your product pages, reviews, press coverage and how clearly your site answers the questions shoppers ask. Demand for this is already showing up in search, before most brands have claimed anything.
| ✅ Do | ❌ Don't |
|---|---|
| Claim with a shared business ChatGPT account | Claim with a staff member's personal login |
| Copy delivery and return policies word for word from your site | Paraphrase policies so they drift from checkout |
| Host your feed at a URL ending in .tsv, .csv or .parquet | Paste a Google Sheets or Drive share link |
| Review Insights monthly and turn discovery topics into content | Claim the profile once and never open it again |
| Test your Business Agent on your top customer questions first | Launch an agent that hasn't seen your FAQ or policies |
The TGM Take
Most of this week's commentary treats Business Hub as a ranking lever. OpenAI says plainly that claiming doesn't buy placement, and we believe them. The profile fixes facts. It won't make ChatGPT pick you over a competitor with better reviews and clearer product pages.
So claim it this week, because it's free and takes about an hour. Then put your real effort where ChatGPT forms its opinions: product pages that answer specific shopper questions and a feed with correct prices and stock. The Business Agent is the part to watch. Once it can be sponsored as a ChatGPT Ads destination, it turns into a landing page shoppers can talk to, and that's where we expect DTC brands to see a return first.
— Jack Paxton, Founder, Top Growth Marketing
Frequently Asked Questions
Is it free to claim your business in ChatGPT?
Yes. OpenAI doesn't charge to claim a profile, use Business Hub or view Insights, and you don't need a ChatGPT Ads account. Sponsoring a Business Agent through ChatGPT Ads is the paid part.
How long does it take to claim a business in ChatGPT?
Starting a claim takes a few minutes. OpenAI then reviews it and emails you a decision, and you still need to pass a Persona ID check before you can edit anything. Timing varies, so start early if you want the profile live before a big sale.
Can an agency manage my ChatGPT business profile?
Yes. The admin who claimed the business can add teammates and give an agency access in Business Hub. Each person uses their own ChatGPT account, so don't share logins or forward the claim invite.
Does claiming my business help me rank in ChatGPT?
Not directly. OpenAI says claiming doesn't guarantee higher placement or sales, and ChatGPT keeps making independent recommendations. Claiming makes sure the details ChatGPT shows about you are accurate.
Can Shopify stores claim their business in ChatGPT?
Yes. Shopify merchants can connect their store from Business Hub or the Shopify admin to speed up verification. Once verified, add a product feed so ChatGPT sees current prices and stock.
Conclusion
Start with the claim this week. It's free, and the Persona check can take a while. Fill every field with the same facts your site shows, host your product feed at a real file URL, then check Insights every month and let the discovery topics decide what you publish next.
Business Hub is still in beta, and OpenAI plans to add more markets and business categories. Set a monthly reminder to check Insights and refresh your feed, because the profile is only as good as its last update.
If you want help with the feed, the profile or your ads, our ChatGPT Ads team sets this up for DTC brands. You can also book a free strategy call.
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