The US pet industry surpassed $150 billion in annual spend, making it one of the most competitive DTC categories—brands that win combine emotionally resonant creative (pet owners buy for their pets like family members) with AI-powered targeting, influencer partnerships with pet creators, and subscription models that maximize customer lifetime value.
If you've seen some good pet ads lately online, chances are there's an entire pet marketing agency machine behind them.
That's because your brand might be making furry (or non-furry) friends happy, but it also has to keep making money. And new customers.
That's why you might feel like it's time to amplify your marketing efforts, and either get to the marketing drawing board yourself, or get a capable pet ads agency to do it for you.
If you opt for the latter, we've prepared this list that should help you get the cream of the US crop. Let's dive in!
What does a pet marketing agency do?
Pet marketing agencies handle Meta and TikTok ads with high-emotional creative (pets in product = top-performing format), influencer programs with pet creators (dog Instagram accounts often outperform human ones), and Klaviyo flows around feeding cycles, vet milestones, and seasonal pet care. Subscription-heavy categories (food, supplements) require deep retention work.
What's the typical ROAS for pet brands on Meta?
Pet DTC brands typically hit 3x–5x blended ROAS — higher than most DTC verticals because emotional creative converts efficiently and the audience is actively seeking products. Premium positioning (organic food, wellness supplements) sees 4x–6x ROAS at scale; commodity items (toys, accessories) run 2x–3x.
How big is the pet care market opportunity for DTC brands?
US pet industry hit $147B in 2024, with the DTC slice growing 12–15% annually. Pet food alone is $58B. The category benefits from premiumization (humanization of pets driving willingness to pay), high subscription retention (60%+ at month 12 for food), and a defensive positioning vs. recession spending cuts.
Top Growth Marketing
Yes, that’s us. And yes, we’re a seasoned pet marketing agency.
With over a decade and a half of experience, Top Growth Marketing has helped various brands from the pet industry to profitably grow, scale, and boost their reputation and customer base.
Who is it for: If you’re a pet brand with big aspirations, or a big pet industry brand that wants to hire an extension to its marketing team—we’re here.
We’ve worked with a wide range of pet industry clients, from pet product startups to seasoned pet brands with huge followings, with great results.
What do we offer: A dedicated team of pet lovers that would work with you and your team on your account—depending on the channels you’d want to promote on. From Google and Meta paid placements, to email flows or influencers, our team has an expert for each.
Notable Clients: Fresh Patch, Waterbox Aquariums, ThunderShirt
Reach out to Top Growth Marketing
Pet Engine Marketing
If you’re looking for a pet marketing agency in the US—and pet marketing only, then Pet Engine Marketing is for you.
The agency prides itself on being a pet-only service, which means that if you’re a pet brand and unsure of the jack-of-all-trades services, you might want to consider going niche.
On top of being renowned in the US, they’re also involved in various pet organizations like the World Pet Association and the American Pet Professionals.
Who is it for: Pet brands, first and foremost. Whether you’re eCommerce only, or you’re also brick and mortar, this agency offers a full stack of services.
What they offer: From social media marketing to reputation management all the way to in-person event planning. If you’re serious about taking the next step with your pet business, this agency might be a good fit.
Trone
There are old, renowned marketing agencies. And then, there is Trone.
With over 40 years of experience—and particularly focusing on pets and pet brands—Trone is an agency that’s been in the trenches for more than some agency owners have been alive.
Therefore, if you want to consult someone who’s been through it all, this might be a good start.
Who is it for: Pet brands looking for an agency that combines deep industry knowledge with full-service creative execution. Whether you’re launching something new or repositioning an established brand, Trone can help build the kind of storytelling that drives loyalty.
What they offer: Strategy, branding, packaging, digital advertising, website design, video production, and more—all under one roof. Their in-house pet experts include marketers, designers, writers, and researchers who know what pet parents want (and how to reach them).
Notable Clients: Bow Wow Labs, Sentinel, Nation Labs
Paw Point Marketing
Specializing in digital marketing for pet businesses, Paw Point Marketing offers data-driven strategies to boost your brand's visibility and attract more customers.
Paw Point Marketing boasts a 3-step marketing system that should help you acquire more customers on autopilot. This shows that they have a structure in place for your brand to reach more eyeballs than before.
Who is it for: Unlike some other brands on this list, Paw Point Marketing is a smaller, locally-centered boutique pet agency. And they seem to mostly specialize in dogs and dog brands.
Businesses such as grooming salons, doggy daycares, retail shops, and training centers looking to grow their business through effective digital marketing could benefit from collaborating with them.
What they offer: Whatever you need when it comes to marketing. This includes social media marketing, custom web design, email marketing, search engine marketing, and graphic design
Their team focuses on crafting personalized strategies that resonate with pet owners and drive engagement.
Notable clients: Five Points Pet Resort, Kamp K9, Rexburg Ridgebacks
The Woof Agency
If you're seeking a marketing partner that truly understands the pet industry, The Woof Agency is your go-to.
Stationed in New York, but with a global presence spanning Singapore and Malaysia—they've helped numerous pet brands scale and thrive.
Their diverse portfolio showcases their ability to work with both pet-centric and lifestyle brands.
Who is it for: Pet brands ready to elevate their marketing efforts. Whether you're aiming for broader reach, deeper engagement, or a more cohesive brand presence, The Woof Agency offers tailored solutions to meet your needs.
According to their website, if you’re a pet brand aiming to spend at least $5k a month on marketing and looking for a full-service agency, you’re a great fit.
What they offer: Strategy development, influencer marketing, content creation, social media management, paid media campaigns, and market expansion strategies.
Their team combines industry expertise with a passion for pets to craft campaigns that resonate with audiences.
Notable Clients: Nestlé Purina, Mars Petcare, Crayola.
Petsfluence
Petsfluence is not your typical marketing agency. It’s a pet influencer marketing agency.
This agency can help you promote your brand across channels, but they also offer personalized and authentic influencer campaigns tailored to the unique needs of pet businesses. That’s what sets them apart.
Who is it for: Pet brands looking for a niche agency. For example, if you’re a pet brand and are looking for some furballs to stand next to your next big thing, you can reach out.
They even have a list of available one-time campaigns so you can check out their service with minimal risk involved.
What they offer: A range of services including social media management, influencer marketing, animal casting, blog and copywriting, and account audits.
Their team is dedicated to building thriving pet niche communities and delivering exceptional results.
Notable Clients: Energique, makesurepet
Shepherd
With decades of experience in pet care marketing, Shepherd has been at the forefront of launching and promoting some of the industry's most trusted brands.
Their deep-rooted expertise spans both B2B and B2C audiences, which is somewhat of a rarity in the pet marketing world.
Who is it for: If you’re a B2B pet brand, you might want to check Shepherd.
Veterinary pharmaceutical companies, pet health brands, and organizations aiming to engage both pet parents and veterinary professionals are all a good fit.
What they offer: Basically a full-stack marketing service, depending on your needs. Think branding, advertising, public relations, digital marketing, event marketing, and promotions.
Shepherd's team is adept at crafting integrated campaigns that resonate across various touchpoints, from veterinary offices to consumer-facing platforms/
Notable clients: FRONTLINE®, HEARTGARD®, NexGard®
Pet Marketing Unleashed
Some agencies do only marketing. But some specialize in a different essentiality—design.
Pet Marketing Unleashed specializes in branding and website design for pet professionals and offers tailored solutions to make your business stand out.
Who is it for: Local and global pet brands that want to elevate their visual style and improve their messaging and voice.
Pet sitters, dog walkers, dog trainers, pet photographers, and other pet service providers looking to enhance their online presence and connect with their target audience, or pet products ready to make that next step on their growth journey.
What they offer: A comprehensive suite of services including custom branding, Wix website design, SEO optimization, copywriting, and ready-to-use website templates.
Their approach focuses on creating stress-free, high-converting websites that attract the clients you love working with. Additionally, they provide courses and resources like the Unleashed Website Academy to empower you to manage your site with ease.
Notable Clients: PetProGo, Doods & Doodettes, Paws & Claws
Pet Karma Media
Who is it for: According to their website, a small-to-medium pet brand that allocates at least $10k/month for their marketing budget. You can already have a defined strategy and KPIs, or consult with them to set up new goals.
What they offer: Strategy development, influencer marketing, affiliate marketing, content creation, social media management, paid media campaigns, and public relations strategies.
On top of that, they’ve managed to build and grow numerous pet communities, with some of the biggest—like iHeart dogs—listed on their website.
Notable clients: Nom Nom Now, PrettyLitter, PetMD
Petzbe
If you’re looking for a marketing agency that speaks the language of both pets and social media, that’s Petzbe Agency.
Petzbe Agency stands out as a digital-first, pet-centered marketing agency that is an extension of their social media pet app (with the same name).
With a unique approach to blending creativity and technology. They specialize in creating impactful campaigns that build strong online communities for pet brands.
Who is it for: Pet brands seeking to leverage the power of social media and digital marketing. If you’re a small to mid-sized business ready to make waves on platforms like Instagram, TikTok, or YouTube, Petzbe Agency is your ideal partner.
What they offer: From strategy development to influencer marketing, Petzbe’s team focuses on building and nurturing vibrant pet-loving communities.
Their services include social media management, paid ad campaigns, influencer collaborations, content creation, and brand positioning. They also offer innovative pet-centric storytelling that resonates with modern consumers.
Notable Clients: Disney+ (Pet documentary), VetBilling, Cheeky
Pick the Right One
Whether you're a global pet brand or a local groomer, there's a pet marketing agency tailored to your needs.
From full-service giants like Top Growth Marketing and Trone to niche experts like Petsfluence and Pet Marketing Unleashed, these agencies bring deep industry knowledge, creative strategy, and a passion for pets.
The right partner can help you grow your audience, boost sales, and build lasting connections with pet parents. Choose one that aligns with your goals, budget, and vision—and watch your brand thrive.
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